Primor and bLoyal worked together to implement bLoyal Executive Edition across their brands and channels, which provided a seamless loyalty experience for their customers. The first step was to ensure a first time customer could easily join their programs in store, online or over the phone, and a single master customer profile was automatically created in bLoyal so the customer could start enjoying promotions and benefits in real-time, regardless of where they purchased.
Furthermore, as the relationship with the customer evolves they may become a reseller, and with bLoyal, Primor could now easily upgrade them to the Reseller Program.
All their Reseller benefits started applying in real time across all stores and channels, and their purchase and engagement history was preserved in a single profile, giving Primor a 360 degree view of each and every customer and reseller all in one place. The same model extends to franchisees to support the commercial relationship with the franchise operators and their customers in a unified way.
This solution based on bLoyal Executive Edition has fueled Primor’s growth as they continue expanding into new markets and brands.