Retail Loyalty Programs

Retail businesses face a competitive landscape both on and offline. With so many options available to your consumers, it’s up to you to show customers the value of choosing your business, again and again, over big-box retailers or other brick-and-mortar stores.

Attracting new customers is most likely a part of your overall marketing strategy already, but the cost for gaining new customers can be significantly higher than the cost of selling more often to existing or prior customers. If you’re only spending your time and money on attracting new business, you’re missing a great opportunity. Loyalty programs help retailers from every angle – attracting new shoppers, building existing relationships, and maximizing customer lifetime value

Retail businesses stand to gain an incredible amount off well executed loyalty programs, not the least of which is increased ROI for overall marketing efforts.

The bLoyal system for omnichannel loyalty gives retailers all the tools they need to run flexible retail loyalty programs and outbound marketing initiatives to gain more repeat shoppers, stronger customer relationships, and attract new business. With bLoyal, your customers are no longer anonymous, one-time shoppers. They become known members and loyal advocates for your retail business.

Popular Retail Loyalty Features

bLoyal is available in four unique “editions,” each built with your business and marketing needs in mind. From single-store operations and small local businesses to national and international retail chains. We have scalable options for building loyalty at every level.

Our out-of-the-box solutions and customizable loyalty program options get you started quickly with membership enrollment incentives and automated engagement.

• New retail loyalty members can enroll through your website or social media, during transactions both at the POS of sale and during checkout online, or text-to-join
• Offer instant incentives for signing up, like a discount on their next purchase to inspire more new memberships and gain more return customers right away
• Create loyalty programs tailored to your business and customer trends, such as points programs, discounts, punch-cards, order subscriptions, and tiered programs based on spending thresholds
• Enhance your outbound marketing by adding electronic coupons, sending out regular email newsletters, surveys, announcements, and more, directly from the bLoyal system
• Give your business and marketing team members their own customized dashboard views, so each user can quickly see how programs are performing and prioritize what matters most to each user role
• Built-in reporting, with over 70 standard reports plus custom reporting options, give you deeper insights for planning future campaigns and making business choices that are driven by performance and member data
• Use market segmentation tools for targeted discounts and behavior-based promotions, and with our 360 CRM you’ll have complete customer views including purchase history across all channels and store locations
• eCommerce integration gives your customers a seamless loyalty experience no matter where they shop, and advanced order processing lets them shop online and pick up in a store, schedule home delivery at the point of sale, make multi-store returns, and more

Retail Types