bLoyal vs. LoyaltyLion
Built for Shopify. Not for your shop.
bLoyal vs LoyaltyLion is a question about where you sell. LoyaltyLion runs natively on Shopify and Shopify POS, and nowhere else. If your register is Clover, Korona, NCR Counterpoint, Microsoft Dynamics, RMH, Datasym or LS Retail, it cannot see the sale at all.
bLoyal reads every one of them, sends its own email and SMS, and bills by edition rather than by how many orders you take.
Start with the invoice
bLoyal vs LoyaltyLion: the bill grows with your best quarter.
LoyaltyLion prices on monthly order volume. Classic is published from $199 a month for around 500 orders, and Advanced and Plus are quoted by sales. The more often customers come back, the more you pay.
bLoyal prices by edition, not by volume. Your bill does not move because your sales did.
Where each one runs
One register, or every register.
In bLoyal vs LoyaltyLion terms, LoyaltyLion is a Shopify app. Its point-of-sale support is Shopify POS, available on Classic and above, with multi-location handling reserved for Advanced. For a pure DTC brand on Shopify that is fine.
Most retailers are not that. If you run a specialist register, LoyaltyLion has no way in, so the sale that happened at your counter never reaches your loyalty program.
Registers LoyaltyLion supports
Registers bLoyal supports
From their own documentation
Some rewards stop working at the counter.
LoyaltyLion’s own Shopify POS help article lists rewards that do not function in store. Gift cards are one. Free shipping is another. Subscriber rewards are a third.
Gift cards are also limited to Shopify Plus merchants. So a customer who earned a reward online can be told at your register that it does not apply here, which is the opposite of what a loyalty program is for.
In bLoyal, a gift card balance is one balance. It redeems at the register and online, against the same record.
What else you will be buying
LoyaltyLion sends nothing. Klaviyo does.
LoyaltyLion has no email or SMS of its own. Its automated journeys, called Flows, work exclusively with Klaviyo and require the Plus plan. Attentive covers SMS. Recharge covers subscriptions.
Feature comparison
bLoyal vs LoyaltyLion, feature by feature.
Checked where each platform genuinely delivers, so the table holds up when someone checks it.
What the comparison covers
Where each platform runs first, then loyalty and rewards, then marketing, subscriptions and commercial terms.
Where the sources come from
Plan availability is taken from LoyaltyLion’s own plan comparison, and the in-store reward limits from their Shopify POS help article. Every row can be verified independently.
Moving over
Your points balances come with you.
Most bLoyal vs LoyaltyLion decisions stall for the same reason: moving feels like punishing your best customers. It is not. Members, balances, tiers and purchase history are imported by our migration team.
Common questions
bLoyal vs LoyaltyLion: common questions
Next step
Loyalty that works at your counter.
Tell us what you sell and which POS you run. Together we’ll design a program that brings customers back more often and grows what each one is worth.
