The bLoyal platform

Take the whole platform. Or just the part you’re missing.

bLoyal is a loyalty and customer engagement platform that runs on the POS and eCommerce systems you already have. Buy the full Suite, or take a single Solution on its own — both run on the same platform and the same customer record.

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bLoyal running across a retail counter and webstore
Two ways to buy

Which one are you?

Some retailers are building a complete program and replacing several tools at once. Others already have most of what they need and one clear gap.

Option 01

bLoyal Suite

The complete platform — loyalty, subscriptions, engagement, and gift cards — in four editions.

This is you if
  • You’re building a full program, not patching a gap
  • You’re already paying for two or more separate tools
  • You run multiple locations, brands, or channels
Compare the four editions
Option 02

bLoyal Solutions

One component on its own, for merchants who don’t need the full Suite. Engagement is available today.

This is you if
  • Your loyalty program works and your marketing doesn’t
  • You need one capability, not a platform migration
  • You want to prove it works before committing to more
See the Engagement Solution
The bLoyal Director workspace showing a customer profile with purchase history
Option 01 — the full platform

Everything, on one record.

Four capability areas most retailers otherwise buy from four different vendors, running together on your existing POS data.

Loyalty

Points and loyalty dollars, tiers, frequent buyer programs, cross-sale and BOGO promotions, coupons and referrals.

Engagement

Email and SMS, dynamic segments, automated journeys, POS and eCommerce alerts, Ace™ AI.

Subscriptions

Pre-paid and recurring billing, repeat orders, click and collect, stored payment and shipping details.

Gift cards

Omnichannel digital and physical cards, redeemable at the register and online against one balance.

What that replaces

A points app. A marketing platform fed by exports. A subscriptions tool. A gift card provider that doesn’t know who the customer is.

Four contracts, four renewal dates, and the same person counted four times.

Pick by what you need next

Each edition answers one more question.

If you can’t say in a sentence why you’d move up a tier, the tier shouldn’t exist. Here’s the sentence for each.

Core

Order level

A complete program points, 3 tiers, order promotions, gift cards, pre-configured journeys.

15 capabilities

Core edition →

Pro

Product level

Everything in Core plus points and promotions at product level, dynamic segments, recurring billing.

+9 more

Pro edition →

Marketer

Programs & clubs

The complete set! Frequent buyer, fulfilment, expirations, unlimited integrations, plus our consulting team.

+11 more

Marketer edition →

Enterprise

Multi-brand & real time

Multi-brand operation and loyalty that re-prices the cart during the sale rather than emailing after it.

Everything, at scale

Enterprise edition →

Option 02 — take one part

One component, done properly.

A Solution is a piece of the Suite you can buy on its own. Same platform, same POS integrations, same customer record.

Available now

Engagement

Email, SMS, and automated journeys running on live POS and eCommerce transaction data — so segments reflect what customers actually bought, not what a stale export said last month.

  • Automated email and text triggers
  • Dynamic segments that rebuild as customers transact
  • Pre-configured and custom customer journeys
  • POS and eCommerce alerts to lift order value
  • Ace™ AI for segment and campaign recommendations
Explore Engagement
The bLoyal campaign builder with a customer journey in progress
Coming as standalone Solutions
In development

Loyalty

Programs, clubs, and the accrual, discount, pricing and conversion rules behind them.

Available today in the Suite.

In development

Subscriptions

Memberships and recurring orders with billing, renewals and fulfilment handled.

Available today in the Suite.

In development

Wallet

One balance a customer can see and spend across every channel you sell on.

A new capability, in active build.

The part a point solution can’t offer

Start with one. Add the rest without starting over.

Every Solution writes to the same master customer record the full Suite uses. Adding a second one, or moving to the Suite entirely, means changing your plan — not migrating systems.

The customers, purchase history and balances are already there, and the POS integration you built on day one keeps working.

One SolutionStart where the gap isAdd anotherSwitched on, not rebuiltThe full SuiteEverything, one contractOne customer record — unchanged throughout
Integrations

Both options run on the systems you already have.

Suite or Solution, the integration is identical. bLoyal sits above your POS and eCommerce platforms rather than replacing them, connecting down to the SKU level.

See all integrations

NCR Voyix

Magento

Clover

Datasym

Microsoft Dymanics 365

WooCommerce

CMS Max

Korona

Shopify

Retail Management Hero

LS Retail

BigCommerce

In-flow integration

bLoyal becomes part of the transaction. Rewards and promotions resolve before tender, so the cart re-prices while the customer is still at the counter.

Back-office integration

You tell bLoyal what sold after the order is placed. Points accrue, coupons issue, and journeys fire — with no change to your order flow.

Questions

Suite or Solution?

What's the difference between the bLoyal Suite and a bLoyal Solution?

The Suite is the complete platform — loyalty, engagement, subscriptions and gift cards together — sold in four editions. A Solution is one of those components bought on its own. Both run on the same platform, the same POS integrations, and the same customer record.

If you’re building a complete customer program, replacing two or more existing tools, or running multiple locations and channels, the Suite is usually better value. If you already have most of what you need and one clear gap, the Engagement Solution is the place to start.

Yes, and it’s the path we’d expect for most Solution customers. Because every Solution writes to the same master customer record the Suite uses, upgrading means changing your plan rather than migrating systems. Your customers, purchase history, loyalty balances and segments carry across.

Engagement is available as a standalone Solution today, covering email, SMS, dynamic segments and automated journeys. Loyalty, Subscriptions and Wallet are in development as standalone Solutions — Loyalty and Subscriptions are both available now within the Suite.
Next step

Not sure which one you need?

Tell us what you sell and which POS you run. Together we’ll design a program that brings customers back more often and grows what each one is worth.

Request a Demo