Did you know? According to a report from Bloomberg Intelligence, the global pet industry is worth $320 billion and is expected to grow to almost $500 billion by 2023!
The pet food industry alone is expected to grow 52% to $135 billion by the decade’s end.
With the pet supplies industry booming and new eCommerce brands popping up, competition is fiercer than ever.
So, how do you keep your customers as loyal as their beloved furkids? Well, a loyalty program is a fantastic first step… However, a loyalty program is only as good as the reward software that supports it.
Top bLoyal Features for Pet Brands
OMNICHANNEL LOYALTY SOLUTIONS
Connect your loyalty programs seamlessly across different channels to boost customer engagement and make them stick around.
FREQUENT BUYER PROGRAMS
Who doesn’t love rewards? Keep your customers coming back for more with tailored incentives and special perks for those who shop with you often. Once customers redeem brand-incentivized discounts, bLoyal has the reporting, ensuring you get your rebates.
BRAND-SPECIFIC PROMOTIONS
Have some hot brands to showcase? Roll out targeted promotions that spotlight specific brands in your inventory, spurring sales and building brand loyalty.
PERSONALIZED MARKETING CAMPAIGNS
Let’s get personal! Amplify customer data to craft marketing campaigns that speak directly to them, deepening their connection with your brand.
PET DEMOGRAPHICS INSIGHTS
What’s the scoop on pet owners? Dig deep into the data to understand your audience better so you can fine-tune your marketing efforts and customize loyalty programs for specific groups.
DYNAMIC MARKETING CAPABILITIES
Stay ahead of the game with our dynamic marketing tools. Keep an eye on market trends and what your customers like, ensuring your strategies are always on point.
SUBSCRIPTION MANAGEMENT
Make life easier! Manage subscriptions for pet essentials effortlessly, offering convenience to your customers while bringing in steady, recurring revenue for your business.
Success Story
PetO
PetO is an Australian-owned family business run by locals since opening in 2007. They support many Sydney-based animal charities and believe in “think adoption first,” so they don’t sell live animals. They design each store to make shopping easy and have over 25,000 products in stock for all their customers’ pet’s needs. Their team members are trained and experienced to give customers expert advice – aiming to make shopping experiences convenient. They recently launched Click & Collect from their BigCommerce webstore through bLoyal and are available in-store via their Microsoft Dynamics RMS point of sale system.
The Opportunity to Launch a True Omnichannel Loyalty Program and Click & Collect Capabilities
PetO launched a new webstore using BigCommerce. They wanted to expand their in-store loyalty program online and add new Click & Collect capabilities. Their goal was to provide the same benefits to customers whether they shopped in-store or online. Though bLoyal, they leveraged their store network and inventory to allow in-store pickup while monetizing existing investments in Microsoft Dynamics RMS and BigCommerce. Lastly, they wanted to simplify their integration with other third-party systems like HubSpot to deliver a consistent customer experience.
Why PetO Chose bLoyal
PetO chose bLoyal (specifically our Marketer Edition) due to our robust out-of-the-box integrations to Microsoft Dynamics RMS and APIs to support integrations to BigCommerce and HubSpot (all integrations they’ve already invested in). BLoyal also provided them the ability to leverage all their bLoyal data for their management dashboards using Microsoft Power BI. BLoyal also provides a flexible and comprehensive loyalty program, including targeted product promotions, frequent buyer programs, points, loyalty dollars, and awarded coupons. Peto started small with their loyalty program but has continued to increase their usage of the bLoyal platform. bLoyal’s APIs will also enable them to launch a local delivery program in 2022.