Industries

Find the business that looks like yours.

These are the fifteen industries we work in most and what each one actually uses.

Fifteen industries

What each one actually uses.

Not a feature list repeated fifteen times. These are the capabilities that matter in each vertical, and the clients running them.

Wineries

Clubs, allocations and tasting rooms

  • Club memberships with automated batch billing
  • Compliance integrations for wine shipping
  • Shipping from the POS and multi-package orders
  • Omnichannel record across tasting room and web
  • Email marketing on club and purchase data

Liquor, Beer & Spirits

High frequency, regulated, margin-sensitive

  • SKU-level promotions and category exclusions
  • Frequent buyer programs by category
  • Compliance integrations for shipping
  • Age-gated enrolment at the register
  • Email and SMS on real purchase behaviour

Retail & Apparel

Omnichannel, seasonal, brand-led

  • Omnichannel integrations across store and web
  • Buy online, pick up in store
  • Customisable loyalty programs and tiers
  • Dynamic segments that rebuild as customers shop
  • Email, text and referral programs

Pets

Repeat purchase, subscription-friendly

  • Frequent buyer programs tracked at SKU level
  • Subscriptions and recurring food orders
  • Click & collect and recurring pick-up
  • eCommerce integrations
  • Referral programs

Health & Wellness

Supplements, memberships, repeat regimens

  • Subscriptions and auto-replenishment
  • SKU-level promotions
  • Frequent buyer programs
  • Membership management and expirations
  • Omnichannel customer record

Vape & Tobacco

High frequency, thin margin, easy to switch

  • SKU-level promotions and exclusions
  • Digital punch cards tracked by category
  • Customisable receipt messages
  • Coupons and mobile account pages
  • SMS and email marketing

Food & Beverage

Frequency, baskets and advocacy

  • Customisable loyalty programs
  • Frequent buyer and ambassador programs
  • Referral programs
  • Text and email marketing
  • Multi-location and online on one record

Nonprofits

Members, donors and thrift retail

  • Membership management and expirations
  • Customisable loyalty and supporter programs
  • Demographic tracking and segmentation
  • eCommerce integration
  • Email marketing to members and donors

Entertainment

Attractions, venues and season passes

  • Membership and season pass management
  • Omnichannel rewards across admission and retail
  • Benefit expirations and renewals
  • Multi-POS integrations across venue systems
  • Tiered and multiple concurrent programs

Franchises

One brand, independently owned sites

  • One program across every franchised location
  • SKU-level promotions and exclusions
  • Customisable receipt messages per site
  • Central reporting with per-site visibility
  • SMS and email marketing

Garden Centers

Seasonal peaks, expert advice, repeat seasons

  • Frequent buyer programs across seasons
  • SKU and category-level promotions
  • Membership and loyalty clubs
  • Email and SMS timed to planting seasons
  • Omnichannel record across nursery and webstore

Grocery & Natural Foods

Member-owners, high frequency, thin margins

  • Member-owner programs with dues and patronage
  • SKU and department-level promotions
  • Frequent buyer programs across categories
  • Member pricing applied automatically at the register
  • One record across store, online ordering and delivery

Golf & Private Clubs

Dues, tiers and several revenue centers

  • Membership dues with automated recurring billing
  • Member and guest pricing applied at the point of sale
  • One customer record across pro shop, food and events
  • Tier benefits, renewals and expirations handled automatically
  • House accounts and stored payment methods

Convenience & Fuel

The highest-frequency retail there is

  • Enrolment by phone number in seconds at the register
  • SKU and category-level promotions and exclusions
  • Digital punch cards for coffee, snacks and car wash
  • One program across owned and franchised sites
  • Email and SMS built on real basket data

Cannabis & Dispensaries

Regulated, high frequency, compliance-first

  • Loyalty programs with SKU-level promotions and exclusions
  • Purchase limits and age verification held on the profile
  • Tiered programs and digital punch cards
  • One customer record across every dispensary location
  • In-store enrolment that keeps the queue moving
Not on the list?

The industry matters less than the pattern.

We group by industry because it is how people search. But what actually determines fit is the shape of your business, not the category it sits in. If any of these describe you, we have built it before.

  • You sell in person and online, and want one customer record
  • You run more than one location, or plan to
  • Customers come back often enough that frequency matters
  • You sell memberships, clubs or recurring orders
Regulated categories
Age gating, shipping compliance, category exclusions — wine, spirits, vape, tobacco and cannabis all share this.
Subscription and club models
Wineries, pet food, supplements, golf clubs and attractions all run on recurring revenue with different names for it.
High-frequency, low-basket
Convenience, coffee, grocery, vape and garden retail live or die on how often people come back.
Mixed estates
Chains that grew by acquisition rarely run one POS. That is a bLoyal problem regardless of industry.
Next step

Tell us what you sell.

Tell us what you sell and which POS you run. Together, we’ll design a loyalty program that brings customers back more often and grows what each one is worth, making sure your CLV and overall ROI continue to improve and grow with bLoyal.

Client stories

Eleven businesses, eleven different problems.

Each one tagged by industry, POS and edition, so you can find the one that matches your setup rather than reading all of them.

Winery

Biltmore Wine Estates

America’s most visited winery automated batch billing, order creation and member records — and grew club memberships.

Marketer EditionNCR CounterpointSince 2016
Retail & Apparel

Tommy Hilfiger

Apparel manufacturer and consumer loyalty across retail, run on the Marketer Edition.

Marketer EditionApparel
Pets

Greencross

Veterinary services group running loyalty across clinics and retail on the Executive Edition.

Executive EditionMS Dynamics RMSAustralia
Pets

PetO

Australia’s largest canine and feline store, with an omnichannel loyalty program and click & collect.

RMSClick & CollectAustralia
Vape & Tobacco

New Leaf Vapor Co.

Multi-store retailer bridging one points program across every store and a Shopify webstore.

CloverShopifyMulti-store
Vape & Tobacco

Neighborhood Smoke Shop

Houston chain tracking customers by hand, moved to tiered rewards with automated email and SMS.

KORONA ProHouston, TXMulti-location
Vape & Tobacco

Emerson’s Cigars

Smoke shop retailer running consumer loyalty and promotions on the Marketer Edition.

Marketer EditionRMSMagento
Health & Wellness

Complete 360

A robust omnichannel membership program across retail and web.

Marketer EditionCounterpointWooCommerce
Health & Wellness

Sunshine Health Foods

Natural health foods retailer with automated rewards and marketing on a POS-integrated program.

RMSWordPress
Food & Beverage

Nuts Factory

Twenty stores and an online channel, with a fragmented loyalty system pulled into one customer record.

20 storesWooCommerceOmnichannel
Nonprofit

Goodwill

Thrift retail loyalty and email marketing across stores on the Marketer Edition.

Marketer EditionDataSymThrift retail