THE bLOYAL BLOG
Our blog will keep you up to date with the latest loyalty marketing, sales, and service tips and news.
The Psychology of Loyalty
The Psychology of Loyalty Chances are, you already know that price is a top factor keeping customers loyal to their favorite brands.
Loyalty Programs in a Recession
Why Now Is the Perfect Time to Invest in a Loyalty Program When the economy slows down and inflation rises, wallets tighten,
Mother’s Day Loyalty Strategies
Reward the Givers: Mother's Day Loyalty Strategies That Work Mother’s Day always sneaks up faster than expected. For businesses, it’s time to
eGift Cards vs Traditional Gift Cards
eGift Cards vs Traditional Gift Cards: A Comparison Gift-giving is a timeless tradition, but as technology advances and lifestyles shift, so do
Re-Engage Loyalty Members
Out With the Old, in With the New: How to Re-Engage Loyalty Members So, you’ve noticed a significant dip in your loyalty
Easter Themed Loyalty Promotions 2025
Hop Into Easter With These Themed Loyalty Promotions—Are You Ready? Easter is a hop away, and shoppers are ready to make it
bLoyal + RCS Counterpoint Partnership Announcement
STRONGER TOGETHER New Strategic Partnership With RCS to Deliver Scalable Loyalty We are proud to announce a new strategic partnership with Retail
Retail Subscription Programs
How to Win Over the Retail Market With Subscription Programs Let's be real, the retail game is shifting—whether you're just starting out
How to Build a Loyalty Program That Drives Real Business Growth
How to Build a Loyalty Program That Aligns With Your Business Goals You've heard it before—customer retention is more cost-effective than acquisition.
Digital Memberships & Sustainability
♻️ Ditch the Plastic, Keep the Perks: How Digital Memberships Make Loyalty Greener & Easier As environmental responsibility takes center stage, sustainability
eGift Cards This Valentine’s Season
How eGift Cards Can Supercharge Sales This Valentine’s Season 💝 Love is in the air! Valentine’s Day is the ultimate celebration of
Loyalty Program Strategies and Insights
Loyalty Program Strategies and Insights: 2025 Trends With rising inflation and economic challenges, customer loyalty programs are evolving to meet the needs
Customer Referrals (Part 5/5)
Customer Referrals: The Gift That Keeps on Giving (Part 5/5) Welcome to the fifth and final installment of our omnichannel loyalty marketing
Personalized Account Pages and Receipts (Part 4/5)
Personalized Account Pages and Receipts: Shopping Season Post-Sale Engagement (Part 4/5) Today, businesses must leverage every tool at their disposal to keep
Targeted Customer Engagement (Part 3/5)
Targeted Customer Engagement: Adapt Your Interactions for Shopping Season Success (Part 3/5) The holiday shopping season is your chance to solidify customer
Real Time Loyalty Accruals and Benefits (Part 2/5)
Instant Rewards, Lasting Loyalty: Maximize Holiday Sales With Real Time Accruals (Part 2/5) For businesses, the holiday season means a surge in
Omnichannel Signups (Part 1/5)
Maximize the Shopping Season With Omnichannel Signups (Part 1/5) 'Tis the holiday shopping season—a golden opportunity for businesses to grow their customer
Black Friday and Cyber Monday
Using bLoyal to Navigate Black Friday and Cyber Monday Businesses across industries gear up for the year’s most profitable and fast-paced shopping
eGift Cards
Should You Start Selling eGift Cards? Things to Consider First In today’s accelerated, digital-first world, egift cards are more than just convenient
Data-Driven Loyalty Strategies This Fall
5 Data-Driven Loyalty Strategies to Boost Customer Retention This Fall With fall in full swing, the cooler weather, cozy sweaters, and pumpkin-flavored
Holiday Loyalty Programs
Holiday Loyalty Programs: 5 Ways to Maximize the Shopping Season As the holiday season approaches, businesses of all sizes face the same
How Loyalty Programs Make Money
How Loyalty Programs Make Money Since its birth, loyalty programs have seen a surge in popularity as they offer a tangible way
bLoyal Deployment Process
The bLoyal Deployment Process: Building Better Client Loyalty Programs and Outcomes When it comes to loyalty programs, the success of any initiative
Wine Loyalty Programs
The Best of Wine Loyalty Programs Wine enthusiasts, with their refined tastes and desire for unique experiences, often seek deeper connections with
Enterprise Loyalty Solutions
Ultimate Guide to Enterprise Loyalty: What You Need to Know Customers are no longer passive recipients of products and services. Empowered by