About Us - bLoyal

Our Mission

Is to empower direct-to-consumer (DTC) businesses worldwide to build the customer relationships that will maximize their lifetime value, at scale.

At bLoyal we believe that free enterprise and independent businesses are the engine of growth in the global economy and the best way to provide needed services to the communities they serve. Businesses provide freedom for their owners, employees and customers. Our purpose is to help businesses succeed through the software and services we provide. Every business should be able to engage with their customers in real-time, and have a system that learns with customer insight, at scale.

Our Values

Community Member Success

At bLoyal we are fully focused and dedicated to the ongoing success of our Community Members, which includes all our Clients and Partners. We strive to earn and create Community Member advocates at scale.

Team Member Success

Working to create an open, rewarding, and distributed work environment that attracts the best people and enables them to do their best work while maintaining a healthy work/life balance.

Ease

Providing solutions that are easy for our Clients to use and easy for our Partners to work with.

Value

We provide outstanding business value to our Clients. We deliver and price our services based on value. We measure everything of value and enable ourselves and our Clients to make informed decisions based on data.

Trust

Striving to be the trusted advisor to our Clients. Our clients trust us with their sensitive customer data and with being in-flow of their critical customer interactions and we will do everything in our power to earn and deliver that trust going beyond industry standards on performance, security, privacy, and value creation.

Win-Win Relationships

We believe that the best way to build value is to deliver on our Community Members’ success (Clients & Partners), and individual Team Member’s success. We strive for long term win-win relationships in everything we do.

Our History

Company Inception

2004

Founded as “EVT Solutions”, bLoyal started out as a reseller of Microsoft Dynamics’ popular “Retail Management System” point of sale software. We soon noticed that many of our retail clients faced a common challenge – a way to collect and organize customer transactional data for use in dynamic marketing strategies.

bLoyal Suite Launched

2007

After years of research and development, we launched version one of our flagship loyalty software to six Seattle-based RMS clients. Early versions of the software allowed retailers to offer discounts and promotions to their most loyal customers based on transactional data – all through a powerful and intuitive CMS-style dashboard. From there, we began expanding to offer integrations with other systems, as well as custom integrations.

Expanded Services

2010

We introduced version three of bLoyal with a host of new integrated loyalty and rewards features. Among these, moving the bLoyal network to the cloud, a transition which opened up our platform to integration with virtually any checkout solution on the market.

20 Million Members and First Clients on Version 4

2016

bLoyal made its largest R&D investment to date to totally redesign the bLoyal platform and launch Version 4 on Microsoft Azure to better serve our Community of Partners and Clients. Our Clients come from many industries and range from single location retailers to Corporations with more than 1,000 locations. across more than 10 countries around the world. Our Clients had added over 20 million Members to their Loyalty Programs by the end of 2016.

$1.8B in Loyalty Powered Sales for our Clients

2019

Powered by Version 4 and the innovation delivered on a Quarterly basis, our Clients are processing more than 4 Million sales transactions a month and driving over $1.8 Billion in Loyalty Powered Sales annually.

Focusing on what's Important to our Clients

2020

During this year, we expanded our integrations to include the 3 leading Ecommerce platforms: Shopify, WooCommerce and Magento to give our Clients the power of choice to select the solution that best meets their needs. We also redoubled our efforts to deliver on our key pillars: A single-master Customer record, in-flow promotions, flexible loyalty programs, subscriptions & recurring order management, and real-time lifecycle engagement.