Our Mission

Is to empower direct-to-consumer (DTC) businesses worldwide to build the customer relationships that will maximize their lifetime value, at scale.

bLoyal leading the loyalty industry with excellent customer service

At bLoyal we believe that free enterprise and independent businesses are the engine of growth in the global economy and the best way to provide needed services to the communities they serve. Businesses provide freedom for their owners, employees and customers. Our purpose is to help businesses succeed through the software and services we provide. Every business should be able to engage with their customers in real-time, and have a system that learns with customer insight, at scale.

Our Values

Community Member Success

Community Member Success

At bLoyal we are fully focused and dedicated to the ongoing success of our Community Members, which includes all our Clients and Partners. We strive to earn and create Community Member advocates at scale.

Team Member Success

Team Member Success

Working to create an open, rewarding, and distributed work environment that attracts the best people and enables them to do their best work while maintaining a healthy work/life balance.

Ease

Ease

Providing solutions that are easy for our Clients to use and easy for our Partners to work with.

Value

Value

We provide outstanding business value to our Clients. We deliver and price our services based on value. We measure everything of value and enable ourselves and our Clients to make informed decisions based on data.

Trust

Trust

Striving to be the trusted advisor to our Clients. Our clients trust us with their sensitive customer data and with being in-flow of their critical customer interactions and we will do everything in our power to earn and deliver that trust going beyond industry standards on performance, security, privacy, and value creation.

Win-Win Relationships

Win-Win Relationships

We believe that the best way to build value is to deliver on our Community Members’ success (Clients & Partners), and individual Team Member’s success. We strive for long term win-win relationships in everything we do.

Our History