The bLoyal platform

Take the whole platform. Or just the part you’re missing.

bLoyal is a loyalty and customer engagement platform that runs on the POS and eCommerce systems you already have. Buy the full Suite, or take a single Solution on its own — both run on the same platform and the same customer record.

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✓ 500M+ transactions a year✓ 250+ functionalities✓ Start with one component or take the Suite

Two ways to buy

Which one are you?

Some retailers are building a complete program and replacing several tools at once. Others already have most of what they need and one clear gap. Those are different purchases, so we sell them differently.

Option 01

bLoyal Suite

The complete platform — loyalty, subscriptions, engagement, and gift cards — sold in four editions that scale from a single store to a multi-brand group.

This is you if
  • You’re building a full customer program, not patching a gap
  • You’re already paying for two or more separate tools
  • You want everything on one contract and one customer record
  • You’re running multiple locations, brands, or channels
Over 250 individual functionalities across four editions, with API access and unlimited integrations in all of them.
Compare the four editions
Option 02

bLoyal Solutions

One component on its own. For merchants who don’t need the full Suite but do need one part of it done properly, running on POS-native data. Engagement is available today, with Loyalty, Subscriptions, and Wallet following.

This is you if
  • Your loyalty program works and your marketing doesn’t
  • You need one capability, not a platform migration
  • You want to prove it works before committing to more
  • You’d rather replace one tool than rebuild everything
Start with Engagement today. Add more as they ship, or move to the full Suite — without changing systems or losing data, because everything already sits on the same customer record.
See the Engagement Solution
Option 01 — the full platform

The bLoyal Suite. Everything, on one record.

Four capability areas that most retailers otherwise buy from four different vendors — running together, on the transaction data from the POS you already have.

What that replaces

A points app, a marketing platform fed by CSV exports, a separate recurring-billing tool, and a gift card provider that doesn’t know who the customer is. Four contracts, four renewal dates, and the same person counted four times.

Loyalty appEmail platformSubscriptions toolGift card provider

Four editions

See the full features list

Core

Essentials to get a program live

learn more

Pro

Deeper program and promotion control

Learn More

Marketer

Full engagement and campaign capability

Learn More

Executive

Everything, at scale

Learn More
Option 02 — take one part

bLoyal Solutions. One component, done properly.

A Solution is a piece of the Suite you can buy on its own. Same platform, same POS integrations, same customer record — you’re just not paying for the parts you don’t need yet. Engagement is available today, with the rest following.

Available now

Engagement

Marketing that knows what they bought

Email, SMS, and automated journeys running on live POS and eCommerce transaction data — so segments reflect what customers actually bought rather than what a stale export said last month.

Explore Engagement
What’s included
  • Automated email and text triggers
  • Dynamic segments that rebuild as customers transact
  • Pre-configured and custom customer journeys
  • POS and eCommerce alerts to lift order value
  • Ace™ AI for segment and campaign recommendations
  • Customer dashboard and global purchase history
Coming as standalone Solutions
In development

Loyalty

Rewards that resolve at the till

Points, tiers, frequent buyer programs, and product-level promotions applied inside the transaction, before tender.

Available today in the Suite. What’s in development is buying it on its own.
In development

Subscriptions

Revenue you can forecast

Clubs, memberships, and repeat orders with recurring billing and fulfilment handled automatically.

Available today in the Suite. What’s in development is buying it on its own.
In development

Wallet

Hold the value, make it spendable

One balance a customer can see and spend across every channel you sell on, building on the multiple loyalty buckets bLoyal supports today.

Available today in the Suite. What’s in development is buying it on its own.
The part a point solution can’t offer

Start with one. Add the rest without starting over.

Every Solution writes to the same master customer record the full Suite uses. So when you add a second one, or move to the Suite entirely, there is no migration, no data loss, and no second integration project — the customers, history, and balances are already there.

  • One POS integration serves every Solution you add

  • Customer records, purchase history, and balances carry across

  • Segments built for one Solution work for the next

  • Move to the full Suite by changing your plan, not your systems

Start here

Engagement Solution

Fix the gap you actually have. Prove it works on your own transaction data before committing further.

Learn more about the solution
As they ship

Add another Solution

Loyalty, Subscriptions, and Wallet are in development. Same platform, same integration, same customers.

Or go all in

The full Suite

Everything on one contract, with the edition that matches the program you are running.

Integrations

Both options run on the systems you already have.

Suite or Solution, the integration is identical. bLoyal sits above your POS and eCommerce platforms rather than replacing them, connecting down to the SKU level so promotions and rewards resolve inside the transaction.

In-flow integration

bLoyal becomes part of the transaction. Rewards, promotions, and redemptions resolve before tender, so the cart re-prices while the customer is still at the counter.

Back-office integration

You tell bLoyal what sold after the order is placed. Points accrue, coupons issue, and journeys fire — with no change to your existing order flow.

See all integrations
Works natively with:

WooCommerce

Shopify

Microsoft Dymanics 365

Datasym

NCR Voyix

Korona

Retail Management Hero

CMS Max

Clover

BigCommerce

LS Retail

Magento

Proven at scale

500M+

Transactions per year

$6B

Loyalty sales per year

15M+

Registered customers

500M+

API calls per year

Questions

Suite or Solution?

What's the difference between the bLoyal Suite and a bLoyal Solution?

The Suite is the complete platform — loyalty, engagement, subscriptions, and gift cards together — sold in four editions. A Solution is one of those components bought on its own. Both run on the same platform, the same POS integrations, and the same customer record. Engagement is available as a standalone Solution today; Loyalty and Subscriptions are available now within the Suite, with standalone versions in development.

If you’re building a complete customer program, replacing two or more existing tools, or running multiple locations and channels, the Suite is usually better value. If you already have most of what you need and one clear gap — marketing that can’t see your sales data, for instance — the Engagement Solution is the place to start.

Yes, and it’s the path we’d expect for most Solution customers. Because every Solution writes to the same master customer record the Suite uses, upgrading means changing your plan rather than migrating systems. Your customers, purchase history, loyalty balances, and segments carry across, and the POS integration you already built keeps working.

Loyalty is the core of the platform and has been for years — points, tiers, frequent buyer programs, promotions, and gift cards are all live and running for clients today as part of the bLoyal Suite. What’s in development is the option to buy loyalty on its own, separately from the Suite.

Yes. The integration is identical either way — native connections to Clover, Korona POS, NCR Counterpoint, Microsoft Dynamics, LS Retail, Retail Management Hero, and Datasym, plus Shopify, WooCommerce, and Magento, with an open API for anything else. You aren’t on a lesser connection because you started with one component.

Loyalty, Subscriptions, and Wallet are in development as standalone Solutions. We’re prioritising them partly on merchant demand, so if one of them is what you need, registering interest genuinely affects the order they ship in.

The Suite is priced by edition rather than by transaction volume, with over 250 functionalities and unlimited integrations across all four. Solutions are priced per component. Which edition or which Solution fits depends on the program you’re running, so the fastest answer comes from a short conversation.
Next step

Not sure which one you need?

Tell us what you sell, which systems you run, and what is working and what is not. We’ll tell you whether you need the Suite or just one piece of it — including if the answer is that you don’t need us yet.

Request a Demo
Compare editions

✓ Works with your existing systems✓ Start with one component✓ Upgrade without migrating