Pricing

What bLoyal costs, and how it’s worked out.

bLoyal pricing starts at $39 a month. There are two models, because there are two products: the Suite is priced by edition and by how many stores or registers you run, and the Engagement Solution by how many customers you can reach.

Neither is priced by transaction volume, so your bill does not grow because your sales did. Clover merchants start with a 30-day free trial.

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Compare the editions
Start here

Two products. Two ways to pay.

Most retailers buy one or the other. Which one you need decides which pricing model applies, so start by working out which side of this you are on.

Priced by edition and footprint

bLoyal Suite

The full platform — loyalty, promotions, gift cards, subscriptions and engagement — running on your POS and eCommerce systems.

  • From $39 per device or $49 per store, monthly
  • Pick an edition: Core, Pro, Marketer or Enterprise
  • Multiply by your footprint: stores or registers
  • 30-day free trial on Clover
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Priced by active customers

Engagement Solution

Email, SMS, segments and automated journeys on your POS and eCommerce data. Bought on its own, without the rest of the Suite.

  • Pick a plan: Starter, Plus or Max
  • Price moves with your active customer profiles
  • Add SMS credits if you need them
  • Published rates and self-serve signup
See Engagement pricing
The part people ask about

Some integrations bill per store. Others bill per register.

This is the variable that decides what a Suite quote looks like, and it is set by which system you run rather than by anything you choose. The rule is simple: cloud platforms are counted by location, and server-based registers are counted by lane.

Billed per store or site

One charge per location, however many tills

If you run four Clover stores, that is four. A webstore counts as one site regardless of traffic.

CloverShopifyWooCommerceMagentoBigCommerce
Billed per register, device or lane

One charge per till that takes payment

Three stores with two lanes each is six. These are the server-based systems where bLoyal connects at the terminal.

Korona POSNCR CounterpointMicrosoft DynamicsRetail Management HeroDatasymLS Retail

Running a mixed estate — some Clover sites, some Counterpoint lanes — is normal and handled on one quote. Volume discounts apply as the count grows, and an activation fee may apply depending on the implementation.

See all integrations
bLoyal Suite

Edition, multiplied by footprint.

Pick the edition with the capabilities you need, then multiply by the number of stores or registers from the rule above. Nothing in this table moves with how much you sell.

Edition Clover & eCommerce Korona, NCR, Dynamics, RMH, Datasym, LS Retail
Core
Order-level program — points, 3 tiers, gift cards
$49
per store / mo
$39
per device / mo
Pro
Product-level control — SKU promotions, segments
$99
per store / mo
$49
per device / mo
Marketer
The complete Suite — clubs, fulfilment, consulting
$119
per store / mo
$59
per device / mo
Enterprise
Multi-brand and in-flow re-pricing
Quoted
per store / mo
Quoted
per device / mo
Billed monthly, by edition — never by transaction volume. Activation fees may apply on Pro and Marketer. Larger and multi-location deployments may qualify for volume pricing, confirmed before you start rather than afterwards.
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Compare what each edition includes
How it adds up

Three retailers, three quotes.

The arithmetic is deliberately simple. These are the three shapes most quotes take.

01

A single Clover store

Core edition, one location, no webstore.

1 × $49 = $49 / month

Clover bills per store, so one site is one charge however many tills sit on the counter. A 30-day free trial comes first.

02

Three stores on Korona, two lanes each

Pro edition, plus a Shopify webstore.

6 × $49, + 1 × $99 = $393 / mo

Korona counts lanes at $49 for Pro; Shopify counts as one site at $99. Both sit on the same quote and the same customer record.

03

Twelve Counterpoint stores

Marketer edition, mixed lane counts, WooCommerce webstore.

Lanes × $59, + 1 × $119

At this size volume pricing applies, so the list rate is a ceiling rather than the number on your invoice. Marketer includes the consulting team.

bLoyal Solutions

Engagement Solution, from $16 a month.

Email, SMS and automated journeys on your POS data, bought on its own. Priced by active customer profiles rather than by stores or registers — and you can sign up without talking to anybody.

Rates shown at 500 active customer profiles with no SMS credits. The live calculator adjusts for your own numbers.

Starter

$16 / month

2,500 credits included

  • Pre-configured segments, journeys and dashboards
  • Manual customer management
  • Static and opt-in segments
  • Import tools and Ace™ AI beta
Sign up
Popular

Plus

$18 / month

5,000 credits included

  • Custom segments, journeys and dashboards
  • Automated customer management
  • API access
  • Phone support
Sign up

Max

$250 / month

7,500 credits included

  • Everything in Plus
  • Multi-brand flexibility
  • Priority phone support
  • Expanded onboarding and training
Sign up

Your plan moves up automatically as your active profile count grows, and paused profiles are not counted. Above 250,000 active profiles, pricing is quoted.

Open the live calculator
About the Engagement Solution
Common questions

bLoyal pricing: common questions

How does bLoyal pricing work?

bLoyal pricing has two models. The bLoyal Suite is priced by edition multiplied by your footprint: Core is $49 per store or $39 per device, Pro is $99 per store or $49 per device, and Marketer is $119 per store or $59 per device, billed monthly. Enterprise is quoted. The Engagement Solution is priced by active customer profiles and starts at $16 a month. Neither model is priced by transaction volume.

It depends on the integration. Clover, Shopify, WooCommerce, Magento and BigCommerce are billed per store or site at $49, $99 or $119 a month by edition, so one location is one charge however many tills it has. Korona, NCR Counterpoint, Microsoft Dynamics, Retail Management Hero, Datasym and LS Retail are billed per register, device or lane at $39, $49 or $59. A mixed estate is handled on a single quote.

Engagement Starter is $16 a month, Plus is $18 and Max is $250, shown at 500 active customer profiles with no SMS credits. Price moves with your active profile count and any SMS credits you add, and the live calculator on the Engagement site adjusts for your own numbers. Above 250,000 active profiles, pricing is quoted.

An active profile is a contact you can email. Paused profiles still store their data but cannot be emailed, and they are not counted in pricing. As your active count grows your plan moves up automatically, and bLoyal’s stale profile remover helps keep the count to profiles that are providing value.

No. The Suite is priced by edition and footprint, and the Engagement Solution by active profiles. Neither moves with transaction volume or order count, so a strong quarter does not raise your bill.

Larger and multi-location deployments may qualify for volume pricing, and activation fees may apply on the Pro and Marketer editions depending on how much implementation work the integration needs. Both are confirmed before you start rather than applied afterwards. Clover merchants also get a 30-day free trial.
Next step

Tell us your store and register count.

That plus the edition you need is a quote, usually the same day. If you run Clover you can start a 30-day free trial without talking to anyone, and the Engagement Solution sign-up is self-serve too.

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