bLoyal Suite Editions

Compare the four editions.

Every edition runs on the same engine, the same integrations, and the same master customer record. What changes is how far the program goes, and moving up is a plan change, not a migration.

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Pick by what you need next

Each edition answers one more question.

If you can’t say in a sentence why you’d move up a tier, the tier shouldn’t exist. Here’s the sentence for each.

Core

Order level

A complete program points, 3 tiers, order promotions, gift cards, pre-configured journeys.

15 capabilities

Core edition →

Pro

Product level

Everything in Core plus points and promotions at product level, dynamic segments, recurring billing.

+9 more

Pro edition →

Marketer

Programs & clubs

The complete set! Frequent buyer, fulfilment, expirations, unlimited integrations, plus our consulting team.

+11 more

Marketer edition →

Enterprise

Multi-brand & real time

Multi-brand operation and loyalty that re-prices the cart during the sale rather than emailing after it.

Everything, at scale

Enterprise edition →

Side by side

All 39 capabilities, grouped by what unlocks them.

Core gives you 15. Pro adds 9. Marketer completes the Suite with 11 more. Enterprise adds real-time and multi-brand on top.

Capability	Core	Pro BEST VALUE	Marketer	Enterprise
Included from Core — 15 capabilities
Single Master Customer Record	✓	✓	✓	✓
Easy Customer Sign-up	✓	✓	✓	✓
Customer Segmentation	✓	✓	✓	✓
Automated Email & Text Triggers	✓	✓	✓	✓
Omnichannel Gift Cards	✓	✓	✓	✓
Certified CAA & AAA Plugin	✓	✓	✓	✓
Global Purchase History	✓	✓	✓	✓
Customer Demographics	✓	✓	✓	✓
3 Loyalty Tiers	✓	✓	✓	✓
Order Points & Loyalty Dollars Accruals	✓	✓	✓	✓
Automated & Choice Point Redemptions	✓	✓	✓	✓
Points Redemptions via Coupon Awards	✓	✓	✓	✓
Order Level Promotions	✓	✓	✓	✓
Pre-paid Subscriptions	✓	✓	✓	✓
Pre-Configured Customer Journeys	✓	✓	✓	✓
Added in Pro — 9 more
Customer Dashboard	—	✓	✓	✓
Stored payment methods	—	✓	✓	✓
Product Level Points & Loyalty Dollar Accruals	—	✓	✓	✓
Tell-a-Friend	—	✓	✓	✓
Product Level Promotions	—	✓	✓	✓
Viral & Awarded Coupons	—	✓	✓	✓
Recurring Billing Subscriptions	—	✓	✓	✓
Dynamic Customer Segments	—	✓	✓	✓
Product Catalog	—	✓	✓	✓
Added in Marketer — the remaining 11
Loyalty Balances & Awarded Coupon Expirations	—	—	✓	✓
Frequent Buyer Programs	—	—	✓	✓
Multiple Loyalty buckets (wallets)	—	—	✓	✓
Cross-Sale & BOGO Promotions	—	—	✓	✓
Advanced Sales Price & Promotions Management	—	—	✓	✓
Repeat Orders (Fulfillment)	—	—	✓	✓
Click & Collect Orders	—	—	✓	✓
Stored Shipping Addresses	—	—	✓	✓
Recurring Ship & Pick-up Orders	—	—	✓	✓
POS & E-commerce Alerts	—	—	✓	✓
Unlimited Integrations and API Access	—	—	✓	✓
Added in Enterprise
In-flow re-pricing before tender	—	—	—	✓
Multi-brand operation	—	—	—	✓
AI-agent ready architecture	—	—	—	✓
Dedicated implementation and support	—	—	—	✓

Three questions

Answer yes once, and you have your edition.

Work down the list. The first yes is usually the right tier — and if none of them is a yes, Core is doing everything you need.

01

Do you need promotions at product level?

BOGO, gift-with-purchase and product bonus points live at SKU level, not on the basket total.

Yes → Pro

02

Do you run clubs, frequent buyer programs or fulfilment?

Recurring shipments, click & collect, expirations and manufacturer-reimbursed programs.

Yes → Marketer

03

More than one brand, or rewards applied before tender?

Multi-brand operation and loyalty that re-prices the cart during the sale.

Yes → Enterprise

Next step

Not sure which edition fits?

Tell us what you sell and which POS you run. Together we’ll design a program that brings customers back more often and grows what each one is worth.

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