About Marisa Padilla

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So far Marisa Padilla has created 34 blog entries.

Omnichannel Gift Card Campaigns for Every Retail Marketer

Omnichannel Gift Card Campaigns for Every Retail Marketer 86% of digital marketers agree that implementing omnichannel strategies is a priority in their business. Supply chain management, product availability, payments and gifting are all components of the customer experience that require consistency across both online and in-store buying experiences. As retail marketers look for new,

By |2022-06-16T09:37:59-07:00June 16th, 2022|Features, How To, Loyalty|0 Comments

Tips & Tricks to Start Your Pet Store Loyalty Program

Tips & Tricks to Start Your Pet Store Loyalty Program At bLoyal we are privileged to work with many pet stores that span family-run stores to hundreds of location Enterprises globally. During this time, we have assisted and helped create many different marketing strategies, promotions, and membership programs for the pet store industry. And

By |2022-06-10T09:43:06-07:00June 9th, 2022|Features, How To, Loyalty|0 Comments

Building Ambassador Programs with Customer Loyalty

Building Ambassador Programs with Customer Loyalty It probably doesn't come as a shock that “word-of-mouth” marketing is one of the strongest drivers of new retail business, globally. Fully 74% of shoppers say that they will invest in a brand or product, because a friend, family, or other trusted source recommended that they do so.

By |2022-06-02T09:47:54-07:00June 2nd, 2022|How To, Loyalty|Comments Off on Building Ambassador Programs with Customer Loyalty

Omnichannel Shopping Experiences – A Guide to Getting Started

Omnichannel Shopping Experiences -  A Guide to Getting Started The way our customers shop is changing. With more devices, platforms, and channels than ever before, it’s important that we understand how to leverage technology to better meet them where they spend their time. In this post, we talk about how omnichannel shopping experiences bridge

By |2022-05-25T10:08:14-07:00May 25th, 2022|How To, Loyalty|Comments Off on Omnichannel Shopping Experiences – A Guide to Getting Started

Case Study PetO

PetO Retail Case Study PetO is Australia's largest cat and dog store, offering low prices, great choices, and expert advice. They use bLoyal's marketer edition to optimize their omnichannel loyalty and frequent buyer programs and to offer a click and collect to enhance their customer purchasing experience. Marketer Edition

By |2022-05-16T13:16:31-07:00May 16th, 2022|Case Studies, RMS|Comments Off on Case Study PetO

Managing Your Reputation with Loyalty Programs

Managing Your Reputation with Loyalty Programs If there’s one thing we know, it’s that your company’s reputation and its ability to build long-lasting and profitable customer relationships are deeply intertwined. In fact, a recent survey by the American Marketing Association found that “64% of marketing executives indicated that they believe word of mouth is the

By |2022-04-25T13:30:43-07:00April 26th, 2022|Loyalty|Comments Off on Managing Your Reputation with Loyalty Programs

Customer Lifetime Value and Segmentation

CUSTOMER LIFETIME VALUE & SEGMENTATION Summary: Customer lifetime value (CLV) is one of the most important key performance indicators for almost all retailers. How it’s defined is not as set in stone as you might think, though. With the addition of omnichannel loyalty software, businesses with offline points of sale now have the ability

By |2022-04-13T14:45:09-07:00April 13th, 2022|Loyalty|Comments Off on Customer Lifetime Value and Segmentation

Customer Loyalty and the Path to Purchase

CUSTOMER LOYALTY & THE PATH TO PURCHASE Summary: The term “path to purchase” refers to a set of experiences a shopper has with your brand leading up to the moment they decide to buy from you. Loyalty programs have the power to fundamentally alter that path by leveraging visibility into your customer’s purchase history,

By |2022-04-05T16:16:04-07:00April 5th, 2022|Features, Loyalty|Comments Off on Customer Loyalty and the Path to Purchase

How Loyalty Maximizes Customer Lifetime Value

How Loyalty Maximizes Customer Lifetime Value What is Lifetime Value? Customer lifetime value (CLV), also known as lifetime customer value (LCV), or life-time value (LTV), is a prediction of the net profit generated by a customer during their entire relationship with you. In simpler terms, as its name suggests, it represents a customer's

By |2022-03-29T13:27:14-07:00March 29th, 2022|Loyalty|Comments Off on How Loyalty Maximizes Customer Lifetime Value

Connecting Your POS and eCommerce Solutions

Connecting Your POS and eCommerce Solutions If you’re a brick-and-mortar retailer who’s just getting online (or maybe the other way around), you’re probably looking to connect your point of sale and eCommerce systems. Piece of cake, right? If we can put a man on the moon, this should be a breeze. The answer, as

By |2022-03-24T11:18:33-07:00March 24th, 2022|Uncategorized|Comments Off on Connecting Your POS and eCommerce Solutions

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