Through a partnership with bLoyal, Greencross LTD first launched a points and frequent buyer based loyalty program, as well as an automated engagement strategy that functioned across its Petbarn and Animates brands. Our system connected all their locations and leveraged each location’s existing POS investment.
Petbarn eventually launched an omnichannel loyalty program through an integrated Magento web store, which also tracks inventory down to the SKU level across all locations. Greencross continues to expand their brands within the bLoyal system. Since Petbarn’s launch, they have added City Farmers retail locations and Greencross pet clinics, as well as associated loyalty programs through the bLoyal system.
The bLoyal platform manages promotions and discounts across all retail and pet clinic brands, provides real-time inventory, and provides data for all consumer engagements for Greencross.