Goodwill

Thrift Store | Nonprofit Case Study

  • Marketer Edition
  • DataSym

  • USA

Goodwill’s Story

Originally established in 1893 as the Christ Mission Settlement, Youngstown Area Goodwill Industries has maintained continuous service to the community for more than 100 years. The organization is chartered as a 501(c)(3) agency and currently provides and develops services for its clientele in three counties in Ohio and two in Pennsylvania. Youngstown Area Goodwill Industries is governed by a 24-member volunteer Board of Trustees. It is an autonomous member of a network that includes 200 North American members and more than 30 international associate members. The organization is also a member of a number of professional and business associations at the national, state, regional, and local levels and is CARF-accredited.

The Challenge

With more than 30 locations in Ohio and Pennsylvania, gaining a holistic understanding of store and region-specific customer purchase history was a challenge. Goodwill Youngstown wanted to have insightful data on their customer’s shopping behaviors and the ability to reward their frequent and best customers within one managed software solution. Also, since they had previously invested in the Datasym POS system, integration with that system was a requirement.

The Solution

After partnering with bLoyal, Goodwill Youngstown launched a points-based loyalty program and automated engagement strategy that seamlessly ties their locations together and leverages their existing Datasym POS investment.

The program includes easy in-store and omnichannel signup options, automated engagement emails, and flexible points and coupon programs to reward their best customers. Using bLoyal analytics tools, Goodwill now knows exactly who their best customers are, and they can easily see the success of their loyalty program.