CAvailable in the Clover App Market

A Clover loyalty program that spans every location and your webstore.

bLoyal installs on your existing Clover POS and adds everything you need to grow your loyal customer base. From one customer record everywhere you sell, SKU-level promotions, digital punch cards, referrals, and built-in email and SMS.

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Clover POS
Your existing register
⇄
bLoyal
Loyalty & engagement
Sale rung upPoints awarded live
SKU + department capturedSegment updated
Customer joins at counterQR → single record
Second location visitSame profile & balance
30 days no returnWin-back SMS sent
Real-time sync — no exports, no nightly batch
Is this right for you

Built for Clover merchants who need more than points.

bLoyal adds a full loyalty and engagement layer on top of the Clover POS you already run. It earns its place when any of these sound like your business.

You run more than one location

Customers earn and redeem at any site against a single balance, on one master profile. You get reporting across the whole estate as well as per location.

You sell in-store and online

Your Clover register and your Shopify, WooCommerce, Magento, or BigCommerce store run one shared program — same customer, same points, same history.

You want to promote specific products

Target promotions at the item, department, or category level — volume discounts, BOGO, gift-with-purchase — rather than one flat rule across the whole basket.

You’re paying separately for email or SMS

Campaigns and automated journeys are built in and run on your actual Clover transaction data, so there are no list exports and no segments guessed from spend alone.

Running a single location and happy with basic points at the register? You may not need all of this yet — connect with one of our specialists and find out before you commit to anything.

Talk to a specialist

Also connects your webstoreShopifyWooCommerceMagentoBigCommerceOne customer record across all of it

Try it on your own Clover data.

Installs from the Clover App Market  ·  No new hardware

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What’s included

Six program types, one install.

Configure any combination of these on top of your Clover POS — points, cashback, digital punch cards, referrals, gift cards, birthdays. Switch them on and off as you learn what your customers respond to.

Points

Set your own accrual rate per dollar, bonus points on specific items, and configurable expiry to create urgency.

Cashback

Earn a percentage back per transaction, spendable in-store or online against the same balance.

Digital punch cards

Replace paper punch cards entirely. Buy ten from a category, get one free — tracked at SKU level, and it can’t be lost, forged, or left at home.

Referral program

Reward customers for bringing in friends, with attribution tracked back to the referring account so you can see which advocates actually drive sales.

Gift cards

Digital and physical, redeemable at the Clover register and on your webstore against one balance.

Birthday & milestones

Automated messages with an offer attached, sent without anyone having to remember to send them.

In-store + online

Your Clover register + your webstore = one customer.

Most loyalty setups treat an in-store shopper and an online shopper as two different customers. Someone who buys on your Clover register on Tuesday and on your website on Friday should be one profile, one points balance, one purchase history. Here they are.

  • Join at the counter by QR code or online — same record either way
  • Points earned in-store, redeemed online, and the reverse
  • Full purchase history from both channels in one profile
  • Segment on what they bought, not just what they spent
Tuesday, in-store
Buys two bottles on the Clover register. Earns 240 points. Purchase logged at SKU level.
Friday, online
Logs into your Shopify store. Sees the same 240 points. Redeems against a case discount.
The following month
Hasn't returned in 30 days. Drops into the win-back segment automatically and gets an SMS offer on the category they actually buy.

New — Engagement SOLUTION

Beyond loyalty. Automated marketing that runs on your data.

Email, SMS, and customer journeys powered by your real purchase and loyalty data — no extra tools, no manual exports.

Explore Engagement Engine
Request a Demo

 

 

✉
Email campaigns
Personalized, triggered, automated
🛍
POS & eCommerce alerts
Increase AOV, online and in-store
💬
SMS marketing
Loyalty-driven texts at the right moment
🗺
Automated journeys
Set once, run forever
🤖
Ace™ AI
Intelligence powered by your data
Setup

Live on your Clover in days, not months.

No new hardware, no replacing your POS, no development work.

1

Install from the Clover App Market

Find bLoyal in the App Market and add it to your Clover account. Your existing hardware and register workflow stay exactly as they are.

2

Configure your program

Pick your program types, accrual rates, and promotions. Our team walks you through it — most merchants are configured in a single session.

3

Start enrolling at the register

Staff enrol customers by QR code at checkout, or customers join from your website. Points start accruing on the next sale.

Pricing

From $49/month after a 30-day free trial.

Every Clover merchant starts with a 30-day free trial — full functionality, no commitment. After that it’s a flat monthly subscription priced by edition, not by transaction volume, so your bill doesn’t grow just because your sales did.

Larger or multi-location deployments may qualify for volume pricing, and some configurations carry a one-time activation fee. We confirm exactly which applies to you before the trial starts, not after.

Talk to a specialist
Download App
Core
monthly per store
$49
Our Customer Resolution Technology delivers a complete 360 degree view of of your customers’ demographic and communication data from all channels in one place.Single Master Customer Record +
bLoyal’s advanced editions give businesses the ability to trigger relevant, timely responses to customers based on the five most common paths to purchase. You can automate responsive marketing campaigns based on a single customer’s actions, including purchase history, sales channel, referrals, and other business data. Since each engagement is a direct reaction to the individual customer’s behavior, the interactions will feel personal and make a deeper connection between the customer and your brand. Personalized experiences build loyalty much more effectively than a mass-marketing approach.Segmentation & Engagement +
Gift card marketing and promotions give you multiple opportunities to gain return customers and repeat sales. If you offer a $5 gift card with a purchase of $25 or more, for example, there’s an excellent chance that customer will either return to use the gift card or give it to someone else. Either way, there’s a 68% chance the returning shopper will spend more than the $5 offered. Also, since bLoyal gift cards are loyalty enabled, every gift card can become a loyalty card, creating a new opportunity for building customer relationships.Omnichannel Gift Cards +
Certified CAA & AAA Plugin
This type of promotion discounts an order by a specified percentage when the total value of the order meets or exceeds a specified amount.Order Level Accruals & Promotions +
Offering tiered loyalty rewards programs gives your members goal-based incentives to shop more often. Tiered programs can be implemented based on the number of visits, points value, or how much a customer spends during a period. Each rewards program tier offers new benefits and rewards, with incentives to either maintain that loyalty tier, or reach it again after the related rewards have been redeemed.Loyalty Tiers Program +
Automated Lifecycle Engagement
Pre-Paid Subscriptions
Recurring Subscriptions
Dynamic Customer Segments
SKU Level Accruals & Promotions
Frequent Buyer Programs
Cross-Sell & Upsell Promotions
Recurring Ship & Pickup Orders
Pro
monthly per store
$99
Activation Fees may apply
Our Customer Resolution Technology delivers a complete 360 degree view of of your customers’ demographic and communication data from all channels in one place.Single Master Customer Record +
bLoyal’s advanced editions give businesses the ability to trigger relevant, timely responses to customers based on the five most common paths to purchase. You can automate responsive marketing campaigns based on a single customer’s actions, including purchase history, sales channel, referrals, and other business data. Since each engagement is a direct reaction to the individual customer’s behavior, the interactions will feel personal and make a deeper connection between the customer and your brand. Personalized experiences build loyalty much more effectively than a mass-marketing approach.Segmentation & Engagement +
Gift card marketing and promotions give you multiple opportunities to gain return customers and repeat sales. If you offer a $5 gift card with a purchase of $25 or more, for example, there’s an excellent chance that customer will either return to use the gift card or give it to someone else. Either way, there’s a 68% chance the returning shopper will spend more than the $5 offered. Also, since bLoyal gift cards are loyalty enabled, every gift card can become a loyalty card, creating a new opportunity for building customer relationships.Omnichannel Gift Cards +
Certified CAA & AAA Plugin
This type of promotion discounts an order by a specified percentage when the total value of the order meets or exceeds a specified amount.Order Level Accruals & Promotions +
Offering tiered loyalty rewards programs gives your members goal-based incentives to shop more often. Tiered programs can be implemented based on the number of visits, points value, or how much a customer spends during a period. Each rewards program tier offers new benefits and rewards, with incentives to either maintain that loyalty tier, or reach it again after the related rewards have been redeemed.Loyalty Tiers Program +
Automated Lifecycle Engagement
Pre-Paid Subscriptions
Customers can purchase a product membership, or you can automatically bill customers at a pre-determined time (Monthly, Quarterly, Annually) creating a stream of recurring and predictable income for your business.Recurring Subscriptions +
Dynamic marketing segmentation is an automated grouping of members based on any combination of behaviors and/or demographics. For example, you can configure bLoyal to add every member of a particular demographic who has shopped at a specific store location to a precisely targeted mailing list. Customer history can be automated based on order history, purchase history, and even purchase of an individual product.Dynamic Customer Segments +
Implement point multipliers for SKUS, categories, and departments to boost sales according to your commercial needs.SKU Level Accruals & Promotions +
Frequent Buyer Programs
Cross-Sell & Upsell Promotions
Recurring Ship & Pickup Orders
Marketer
monthly per store
$119
Activation Fees may apply
Our Customer Resolution Technology delivers a complete 360 degree view of of your customers’ demographic and communication data from all channels in one place.Single Master Customer Record +
bLoyal’s advanced editions give businesses the ability to trigger relevant, timely responses to customers based on the five most common paths to purchase. You can automate responsive marketing campaigns based on a single customer’s actions, including purchase history, sales channel, referrals, and other business data. Since each engagement is a direct reaction to the individual customer’s behavior, the interactions will feel personal and make a deeper connection between the customer and your brand. Personalized experiences build loyalty much more effectively than a mass-marketing approach.Segmentation & Engagement +
Gift card marketing and promotions give you multiple opportunities to gain return customers and repeat sales. If you offer a $5 gift card with a purchase of $25 or more, for example, there’s an excellent chance that customer will either return to use the gift card or give it to someone else. Either way, there’s a 68% chance the returning shopper will spend more than the $5 offered. Also, since bLoyal gift cards are loyalty enabled, every gift card can become a loyalty card, creating a new opportunity for building customer relationships.Omnichannel Gift Cards +
Certified CAA & AAA Plugin
This type of promotion discounts an order by a specified percentage when the total value of the order meets or exceeds a specified amount.Order Level Accruals & Promotions +
Offering tiered loyalty rewards programs gives your members goal-based incentives to shop more often. Tiered programs can be implemented based on the number of visits, points value, or how much a customer spends during a period. Each rewards program tier offers new benefits and rewards, with incentives to either maintain that loyalty tier, or reach it again after the related rewards have been redeemed.Loyalty Tiers Program +
Automated Lifecycle Engagement
Pre-Paid Subscriptions
Customers can purchase a product membership, or you can automatically bill customers at a pre-determined time (Monthly, Quarterly, Annually) creating a stream of recurring and predictable income for your business.Recurring Subscriptions +
Dynamic marketing segmentation is an automated grouping of members based on any combination of behaviors and/or demographics. For example, you can configure bLoyal to add every member of a particular demographic who has shopped at a specific store location to a precisely targeted mailing list. Customer history can be automated based on order history, purchase history, and even purchase of an individual product.Dynamic Customer Segments +
Implement point multipliers for SKUS, categories, and departments to boost sales according to your commercial needs.SKU Level Accruals & Promotions +
Rewarding your customers doesn’t mean you need to give them discounts every single time they shop. Establishing a points reward system provides incentives that add up over time, so your members know that once they reach a certain level of points rewards, they can redeem those points for a valuable rewards experience. You can set thresholds to reward customers for a certain number of visits, spending a set amount of money over time or within a limited period, or award bonus points for specific products or categories. The options are truly limitless.Frequent Buyer Programs +
Buy one get one (BOGO) loyalty promotions are easy to configure within the bLoyal system, and despite the name, you aren’t limited in what you can offer. Buy-one-get-one promotions can span multiple product categories and use any combination of qualifiers and quantity pairings. For example, offer a “buy two get one 50% off,” promotion, or “buy three and get bonus loyalty points.” With bLoyal’s loyalty system, the combinations are limitless and give you opportunities to create unique offers.Cross-Sell & Upsell Promotions +
Create clubs, subscriptions, and memberships. bLoyal allows you to batch create, bill, and ship customized and personalized orders to each of your customers.Recurring Ship & Pickup Orders +
Questions

What Clover merchants ask.

Yes. bLoyal installs as an app on your current Clover account — Station, Mini, Flex, or Duo. There is no additional third-party hardware to buy or maintain, and your existing register workflow does not change.

No. bLoyal runs as your loyalty and engagement layer and sits alongside the rest of your Clover setup — payments, inventory, and reporting all carry on unchanged. During onboarding we walk through what you have configured today and make sure enrolment and redemption at the register work the way your staff expect.

Yes. Staff can enrol customers at the Clover register by QR code, or customers can sign up from your website or loyalty portal. Either route creates or matches the same master customer record, so their points balance and purchase history stay unified.

Yes — multi-location is one of the main reasons merchants adopt bLoyal. Customers earn and redeem at any of your sites against a single balance on one profile, and you get reporting across the whole estate as well as per location.

Yes — digital punch cards are one of the program types. Customers are identified at the Clover register by phone number or QR code, and their progress is tracked automatically at SKU or category level. Nothing to print, nothing to lose, and you can see who is close to a reward so you can nudge them.

Most Clover merchants are live within a few days. Installing the app takes minutes; the time goes into configuring your program rules, which our team does with you in a guided session.
Go deeper

More on Clover loyalty.

Get started

Run it on your own Clover data for 30 days.

Install from the Clover App Market, configure with our team, and see what your transaction data does when it is working for you.

Request a Demo

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