How bLoyal Helps Datasym Users Optimize Their Loyalty Programs
Repeat customers are the lifeblood of any business. Businesses strive to attract them and persuade them to purchase their products repeatedly through marketing. However, we all know that retaining customers can often be quite challenging in the modern, competitive landscape. Yet, there are marketing strategies to retain them and one of the simplest and cost-effective strategies are launching loyalty programs.
bLoyal simplifies the process of launching loyalty programs for businesses of all types and sizes.
bLoyal maximizes your customer lifetime value by offering various out-of-box loyalty and rewards integrations. This includes the programs and integrations for the biggest names in e-commerce, enterprise tools, and point-of-sale software such as Datasym
What is Datasym
Datasym is a leading name that provides point of sale (POS) systems for a variety of industries, including food and beverage, grocery, quick service, retail, liquor, and government operations.
bLoyal and Datasym Integration
Datasym users get the benefit of an out-of-the-box integration with bLoyal that can help businesses easily launch a loyalty program across their brick-and-mortar and eCommerce stores.
bLoyal’s omnichannel loyalty and Datasym’s dependability complement each other by providing cutting-edge consumer engagement and rewards programs.
This integration offers powerful, automated loyalty technology, and private-label loyalty programs, and advanced consumer reporting tools to transform your customer base understanding. As a result, businesses establish long-lasting customer relationships and avail new, data-driven growth opportunities.
As a Datasym user, if you are wondering why adding a loyalty program can benefit your business, continue reading!
Loyalty Programs Encourage Repeat Purchases
Companies are increasingly realizing the benefits of loyalty programs because discounts, gift cards, and coupons encourage people to do business with them. Loyalty programs not only benefit giants such as Marriott, Disney, or Six Flags but small businesses can also expand their customer base, retention rate, and revenue through these programs.
Integrate Your Web Store
In the age of online shopping, it is necessary to have a digital presence. That’s why most brick-and-mortar retailers are getting online. This also goes the other way around. In any case, there is a dire need to connect your point of sale and eCommerce systems to get well-integrated customer data and insights.
By creating a single customer master record across your online and brick-and-mortar location, bLoyal helps your business aggregate all your customer information in one place.
bLoyal loyalty programs have pre-existing integrations to Magento, WooCommerce, Shopify, and BigCommerce. This enables you to extend your loyalty program online and create a one-single customer master record to more efficiently market to your customers.
Coupons remain a great source of attracting customers and creating brand awareness. Over 90% of consumers say they save lots of money when using coupons. However, only a well-integrated marketing tool such as bLoyal can help you provide the right offer, to the right person, at the right time to ensure maximum conversion. If not, you may end up offering a great promotion to the wrong crowd or enabling discount redemptions which will damage your business.
Enhanced Customer Experience
When you improve your customer journey, you build a foundation of customer loyalty and retention. With bLoyal, you have well-integrated data that can then be used to draw useful insight and communicate with your customers at the right time. Automating customer journeys enables you to dynamically communicate with your customer via email and text and keep them engaged. For example, connecting with customers when they cancel their memberships, at their anniversaries, or on birthdays.
Improved Email Marketing
Through email marketing, you can build meaningful relationships with your customers by sending targeted, personalized messages. These highly engaged customers are more likely to purchase, promote, and demonstrate loyalty. bLoyal enables you to take advantage of macros for personalization and the bLoyal promotion and loyalty engine will automatically trigger promotions from any targeted campaign.
Customizable Subscriptions and Clubs
bLoyal also helps you increase your revenue through customized subscriptions and memberships. As a result of subscriptions, your business can focus more on its subscribers and spend less time trying to acquire new ones. Customers can save products or services to a card on file to automatically transact in the future. You gain more dependable recurring revenue, and your customers gain added convenience in their shopping experience.
Summing up, bLoyal has many features that can help businesses of all shapes and sizes better connect with and understand their customer base.
If you are interested in a brief consultation to learn more about our integration with Datsym, please click here.