Out With the Old, in With the New: How to Re-Engage Loyalty Members

So, you’ve noticed a significant dip in your loyalty program engagement?

You’re not alone…

As many as 45% to 54% of loyalty memberships go inactive, despite companies pouring billions into customer loyalty programs. If your loyalty program members aren’t actively participating, you’re just throwing good money after bad.

Why? Because customer needs evolve.

Too many businesses focus solely on rewards without asking the burning question:

“What do our customers want right now?”

From emerging digital behaviors to shifting economic realities, customer expectations are in constant flux—if you continue doing what you’ve always done, you’ll never get a different result. You must adapt and innovate to remain competitive and maintain positive, memorable customer experiences.

It’s time to ask: Is my loyalty program still relevant, or just routine?

Let’s explore how to breathe life into your loyalty programs and re-engage loyalty members using real-time data, digital-first tools, and smarter customer retention strategies.

re-engage loyalty members

6 Action Steps to Re-Engage Loyalty Members

1. Reassess What Customer Engagement Really Means

Loyalty isn’t about points alone.

It’s about active participation, relevance, and connection.

Whether you’re running a points-based loyalty program, a stamp card model (common in coffee shops), or a hybrid system, it’s time to look beyond transactions and focus on touchpoints:

  • Are customers opening your emails or ignoring them?
  • Are they redeeming rewards, or letting them expire?

Use customer data to identify drop-offs and design a re-engagement campaign around actual behavior, not assumptions. With bLoyal’s real-time insights, you can track these interactions and segment your loyalty program members accordingly.

2. Personalize Your Re-Engagement Campaigns

Nothing reignites brand loyalty like feeling seen and understood.

Generic “We Miss You!” messages fall flat. Instead, craft personalized offers based on:

  • Past purchase history.
  • Favorite product categories.
  • Birthday or join-date milestones.
  • Inactivity windows (e.g., no purchases in 90 days).

Try something like:

“Still loving caramel lattes? Here’s 2x points on your next one, just for you.”

Dynamic segmentation + automation = loyalty rewards that feel truly rewarding.

3. Reward the Comeback, Not Just the Consistent

Yes, consistent customers deserve love. But don’t underestimate the power of rewarding returnees.

Re-engagement offers could include:

  • Exclusive access to new products or events.
  • Bonus points for logging into their account after a long hiatus.
  • A “Welcome Back” tier boost that fast-tracks them to their next reward.

With bLoyal’s adaptable rewards program tools, you can set triggers that automate these offers based on customer activity (or inactivity).

4. Get Social: Where Your Customers Are

If your members aren’t reading your emails, it might be time to meet them on their preferred platforms.

Use social media to:

  • Run polls and quizzes to spark interaction.
  • Promote loyalty perks in a fresh, visual way.
  • Announce flash reward days or tier upgrades.

Social is all about real-time customer engagement. Integrated with your digital loyalty system, it can become a powerful reactivation tool.

5. Make It Mobile, Seamless, and Worth It

Today’s loyalty members want speed, convenience, and value. That means:

  • Mobile-optimized experiences.
  • Easy access to rewards and redemptions.
  • Instant notifications about points, offers, or status.

Whether you’re running a chain of cafes or an enterprise-level retailer, customers expect their loyalty program to be as simple and satisfying as Apple Pay or Starbucks Rewards.

bLoyal’s platform allows you to create scalable, omnichannel loyalty programs that feel as intuitive on a phone screen as they do in your tasting room or online store.

6. Reimagine the Reward

When’s the last time you updated your reward structure?

A loyalty program that worked pre-pandemic might not hold up today.

Think outside the box:

  • Add eGift cards or partner offers.
  • Give program members early access to seasonal products.
  • Mix in experiential rewards (like virtual tastings or exclusive workshops).
  • Offer free shipping thresholds that make sense for your average cart size.

Out of sight, out of mind—a stagnant program is a forgotten one. Keep it dynamic and valuable.

It’s Time to Refresh, Reconnect, and Re-Engage

Customer loyalty is earned, and re-earned, through consistent effort, authentic connection, and innovative thinking.

With the right tools in place, you can bring your inactive members back into the fold and build a program that can be the foundation for a profitable business. Repeat customers mean recurring revenue.

bLoyal empowers businesses of all sizes to scale smarter, drive better retention, and deliver loyalty experiences built for today’s digital customer.

Out with the old. In with the data-driven, digital, and dynamic. Let’s make loyalty work harder for you!