Loyalty Program Configuration Consulting

Our comprehensive consulting methodology goes beyond basic user retention best practices. We offer a fully customized loyalty strategy for your organization, from ideation to execution. Our approach aims to deeply analyze how users engage with your brand, uncover potential offramps, and deliver loyalty marketing solutions that drive continued engagement, advocacy, and customer lifetime value.

Our Process

Our consulting process consists of the following phases:

Discovery

  • Gather information on business services, products, and programs
  • Identify past user retention initiatives and their impact on organizational goals
  • Understand the existing operational model, including pain points and desired outcomes
  • Establish a data collection profile, including tools, warehousing, and hygiene
  • Obtain an overview of the existing technology landscape
  • Identify current key performance indicators and establish baseline metrics by extracting data from systems of record

Definitions

  • Define common customer loyalty measurements
  • Describe customer lifetime value and success
  • Map the customer journey, including entry, engagement, and exit points
  • Identify and map transactional and non-transactional activities
  • Define loyalty accruals, redemptions, rewards, dynamic segmentation, and personalization
  • Outline the goals your company wants to achieve for the loyalty program
  • Develop a loyalty marketing and engagement model

Goals

  • Map key performance indicators to measure program progress towards established goals
  • Establish a data analytics model, including dashboards, scheduled reports, and KPIs
  • Analyze customer experiences and journeys within the loyalty program across all channels
  • Seek approval for the implementation of the proposed program

Scope

At bLoyal, we are committed to working with you to develop a comprehensive loyalty marketing strategy for your loyalty program. Our services include:

Planning

  • Collaboratively develop a detailed loyalty program strategy guide based on the capabilities of the bLoyal loyalty marketing platform
  • Leverage key drivers of customer lifetime value, including average purchase value, frequency of purchases, and length of customer relationship prior to churn

Implementation

  • Utilize the bLoyal customer data platform to optimize personalization
  • Employ bLoyal’s real-time engagement features for improved customer loyalty through effective communication, alerts, and promotions
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Contact Us

Ready to take your loyalty program to the next level? Give us a call to learn more about how bLoyal’s Loyalty Program Configuration Consulting can benefit your organization. Our experts are here to guide you through the process and help you achieve your loyalty program goals.