EMERSON´S CIGARS

Smoke Shop Retailer and Consumer Loyalty

  • Marketer Edition

  • RMS & Magento
  • United States

Overview: Who Is Emerson’s Cigars?

Emerson’s Cigars is a multi-store cigar retailer that operates four cigar stores in Virginia. From selection to service, Emerson’s Cigars provides much more than just a place to buy cigars. Emerson’s gives its customers the opportunity not only to purchase cigars but also to gain insight into their products and the mysterious world from which they originate. From their comprehensive selection, product knowledge, low prices, and social media presence to interactive events – Emerson’s provides the total cigar experience.

The Challenge

Emerson’s Cigars expanded to four store locations over the past few years. They were looking for a way to better connect with their customer base while providing more expansive promotions and creating an omnichannel purchasing experience. Also, maintaining one of the largest online cigar catalogs was incredibly challenging without fully understanding their available inventory of individual products.

Emerson’s needed a way to efficiently support their online and in-store promotions and manage an omnichannel marketing strategy through a single solution that also leveraged their existing investments in the Microsoft Dynamics Retail Management System (RMS) and Magento E-commerce platform. These essential integrations were a driving motivation in their selection of a loyalty platform.

The Solution

bLoyal worked with Emerson’s Cigars to launch a flexible rewards program with targeted promotions and an omnichannel engagement strategy that seamlessly unites their in-store and online sales channels.

We integrated the bLoyal Marketer Edition with both Microsoft Dynamics RMS and Magento to provide a seamless experience for Emerson’s customers and staff. Their program includes easy in-store and omnichannel signup options, marketing campaigns, event registrations, omnichannel inventory management, sophisticated SKU-level promotions, and loyalty benefits wherever customers shop. bLoyal provided Emerson’s Cigars with omnichannel capabilities that enable them to compete with major online retailers and efficiently manage their business so they can continue expanding to additional locations.