Custom Gift Cards: Debunking Common Myths

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Let´s talk about custom gift cards! One often overlooked tool that can help brands in almost every industry to grow and develop customer relationships. Unfortunately, there are some myths going around about custom gift cards that have discouraged many businesses from exploring this valuable tool. In this blog post, we will try to debunk three common myths about custom gift cards to help you explore the incredible benefits they offer.

bloyal egift cards

Myth 1: Custom Cards are Expensive.

Okay, here’s the scoop – custom gift cards won’t drain your wallet. In fact, they’re just a bit more expensive than the pre-made ones. We’re talking a few extra pennies per card. But the best part is, these custom cards aren’t just pieces of plastic; they’re your brand’s secret weapon, leaving a memorable mark on your customers.

At Plastic Printers, they have a team of talented graphic designers ready to jazz up your gift cards. You can put your brand’s stamp on them, put on the terms and conditions you want, and choose any colors or background styles that to match your brands aesthetic.

Myth 2: They Take Forever to Get.

Another common misconception is that custom gift cards take an eternity to be produced and delivered. However, at Plastic Printers, it typically takes just about a week to print and ship your custom cards. If you place an order on a Monday, you can expect to receive your cards by the following week.

In contrast, many other card companies can take as long as 6-8 weeks to fulfill your order. This often occurs because these companies subcontract the job, combining it with several others to secure bulk printing rates. Consequently, the cards may be printed, shipped back for repackaging, and then delivered to you. In some cases, the cards may even be manufactured overseas in China before reaching your doorstep.

Myth 3: They Have to be Credit Card Shaped.

Absolutely not! The final myth we’re debunking is the notion that gift cards must conform to the standard credit card shape. While credit card-shaped gift cards are necessary if you use a magnetic strip reader in your business, it’s important to note that most point-of-sale (POS) systems can now read barcoded cards, which can be designed in virtually any shape you want.

If you need a unique and eye-catching shape for your custom gift cards, it’s entirely doable. At Plastic Printers, they use proprietary cutting-edge technology that allows them to create gift cards in a wide variety of shapes and sizes. Whether you want your cards to mirror your logo, resemble a product from your inventory, or align with a particular theme, they have the expertise and tools to bring your vision to life.

Custom gift cards don’t just have to be functional; they can also serve as a creative extension of your brand’s identity.

Now that we’ve busted some myths about custom gift cards, let’s dive into why you should seriously consider incorporating them into your business strategy. Here are some of the reasons why gift cards can be a game-changer for your business:

  1. Boost Brand Visibility

Gift cards are like tiny billboards for your brand. They showcase your logo, colors, and design, reinforcing your brand identity every time they’re used or even just seen. When your customers carry these cards in their wallets, it’s like they’re carrying a piece of your brand with them, wherever they go.

  1. Increase Sales and Revenue

Gift cards are not just a present; they are a gateway to increased sales. Recipients of gift cards often spend more than the card’s face value when they redeem them. This phenomenon, known as “upselling,” can significantly boost your revenue.

  1. Attract New Customers

Gift cards can be an exciting introduction to your business. When someone receives a gift card from your business, they might be tempted to visit and explore your offerings, becoming potential lifelong customers. Its one way to promote referral business with the added benefit that you get some of the revenue in advance.

  1. Encourage Repeat Business

When customers have a gift card, they are more likely to return to your store or use your services, even after they’ve used up the initial card balance. It’s a simple and effective way to build customer loyalty.

  1. Gather Customer Data

Gift cards can be a valuable source of customer data. When customers purchase or redeem gift cards, you can collect information like email addresses, which can be used for marketing and building customer relationships.

  1. Simplify Promotions

Gift cards make it easy to run promotions and marketing campaigns. You can offer special deals, discounts, or limited-time offers specifically for gift card holders. This not only entices more sales but also creates a sense of urgency.

  1. Improve Cash Flow

When customers purchase gift cards, you receive the cash upfront, even before the cards are redeemed. This can help improve your cash flow and provide a steady stream of revenue.

  1. Flexible Marketing Tool

Gift cards are not a one-size-fits-all tool. You can use them in various ways to meet your specific marketing goals. Whether it’s for customer appreciation, holiday promotions, or loyalty programs, gift cards can be tailored to fit your needs.

In Conclusion, adding custom gift cards to your business strategy can be a savvy move with numerous benefits. They enhance your brand’s visibility, drive sales, and foster customer loyalty. Gift cards offer a versatile and efficient means of attracting new customers, collecting data, and simplifying promotions. If you haven’t already considered incorporating gift cards into your business strategy, now might be the perfect time to do so. Don’t miss out on this valuable resource that can help your business thrive and succeed in today’s competitive market and give us a call!