5 Ways e-Gift Cards Can Benefit Your Business (Online & In-Store)

1. Personalized Gifting That Feels Less “Cookie-Cutter”

e-Gift cards are evolving into highly personalized experiences that reflect your brand and your customer’s unique tastes. With the right loyalty tools in place, you can tailor e-gift cards by occasion, product preferences, or even the recipient’s favorite color. This level of customization transforms a simple e-gift into something far more meaningful. Whether it’s a birthday, thank-you, or “just because” moment, customers feel seen, and that emotional connection is priceless.

bLoyal benefit: Using a single master customer view, bLoyal helps you customize e-gift cards based on real-time data, from amounts to design, making every digital gift feel personal and thoughtful.

2. Subscription Gifting: Modern Convenience at Its Best

Monthly deliveries to wine lovers, skincare enthusiasts, or coffee fanatics. The possibilities (and profits) are endless…

Instead of a one-off e-gift card, customers can schedule recurring deliveries on a monthly, quarterly, or special date basis (such as anniversaries or birthdays), making it easy to keep the generosity going.

bLoyal benefit: Our platform enables automated subscriptions for e-gift cards, turning one-time buyers into repeat gifters while giving you deep insights into their habits and preferences.

3. Real-Time Data = Smarter Campaigns + Higher Redemption Rates

Here’s where the magic happens. Many businesses issue gift cards, only to have them go unused (and untracked). But with real-time insights, you’ll know who’s redeemed theirs and who needs a nudge. In this case, for instance, you can trigger a personalized email offering bonus points or a limited-time incentive to redeem an e-gift card before it expires. Proactive engagement that drives revenue.

bLoyal benefit: bLoyal’s real-time lifecycle management means you’re always in the loop. Track redemption patterns, target non-redeemers, and create campaigns that continue to drive sales around the clock.

4. Seamless Omnichannel Experience: Online or In-Store

Whether your customer is at home or strolling through your storefront, e-gift cards work wherever they are. Your customers expect a frictionless redemption experience, and your loyalty program should deliver. Customers can buy gift cards, send them instantly, and redeem them across all channels with zero fuss. No waiting in line, no paper slips to misplace, and no confusion. It’s the kind of flexibility that reinforces your brand as modern and easy to love.

bLoyal benefit: bLoyal’s loyalty platform supports a seamless omnichannel experience by linking your online and in-store systems with a single view of the customer. Through our mobile app integration, shoppers can easily manage and redeem gift cards right from their phones, making your business accessible, convenient, and always in their pocket.

5. Email Campaigns That Actually Get Clicked

Pair your e-gift card strategy with powerful email marketing, and you’re golden. Most inboxes are a cluttered mess… between flash sales, loyalty updates, and abandoned cart reminders, it takes something special to break through the noise. That’s where e-gift cards shine. A well-timed email featuring an e-gift card offer or reward will capture attention and drive action. e-Gift-focused emails consistently outperform standard promos. Add a compelling design, clear CTA, and a touch of urgency, and you’ve got a campaign that converts.

bLoyal benefit: bLoyal’s platform integrates seamlessly with your email tools, allowing you to trigger campaigns based on behaviors, like recent purchases, cart abandonment, or inactive loyalty members who may need a friendly purchase gift reminder.

How to Use e-Gift Cards In-Store

With bLoyal, customers can simply present their e-gift card via app, email, or a printed version at checkout. The transaction is instantly recognized by your POS system, ensuring a smooth redemption process that cuts the checkout wait and leaves a great impression. Because bLoyal syncs real-time customer data across channels, every e-gift card used in-store automatically updates the profile, giving you a full picture of purchase behavior while delivering a hassle-free gifting experience.

How to Use e-Gift Cards Online

When a customer receives an e-gift card, they’ll typically receive a unique code via email or through your app, which they can then enter at checkout like any other payment method. With bLoyal’s cloud-based platform, this process is fully integrated into your online store, ensuring a frictionless experience from click to confirmation. Customers can easily apply their gift card balance, check remaining funds, and even combine it with loyalty points or promotions, all while you track every redemption in real time. It’s a smarter, faster way to deliver value, keep customers engaged, and encourage loyalty.

Gifting Strategies Built to Scale

In the U.S., the pandemic dramatically accelerated the shift toward digital gift cards. Open-loop gift card sales jumped 31.5% in 2020, with nearly 46% of consumers purchasing cards through social media platforms. And the momentum hasn’t slowed. By 2023, the U.S. digital gift card market was valued at roughly $367 billion and is projected to exceed $1.8 trillion by 2032.

This rapid growth underscores how gift cards have evolved from simple conveniences into powerful business tools. They drive engagement, expand reach, and create meaningful loyalty opportunities that businesses can no longer afford to overlook.

That’s where bLoyal comes in. Our cloud-based loyalty engine helps you transform every gifting moment into a strategic advantage. Whether you’re operating a single storefront or scaling across multiple locations, bLoyal simplifies the process. Making it easy to manage gift cards across channels with seamless distribution, effortless redemption, and the data-driven automation you need to grow.

No guesswork. No friction. Just meaningful customer connections, right when they matter most.