With over 3,000,000 individual locations in the US alone, food and beverage companies provide one of the most cutthroat ecosystems in the world. Your customers have many choices when it comes to where to eat, drink, and play, and building a marketing strategy around customer retention can often be as important as outreach.
bLoyal allows the restaurant industry, including concessions, grocers, and more, to attract and retain the type of loyal customers that drive their bottom line. Read more >
Top bLoyal Features for the Food and Beverage Industry
CUSTOMIZABLE LOYALTY PROGRAMS
We tailor loyalty programs to match the specific needs of your food and beverage business in a way that continues engaging your customers, both old and new.
FREQUENT BUYER PROGRAMS
Thank your customers for their continued support. Get your loyal customers excited with special perks like discounts, promotions, and rewards every time they make a purchase.
REFERRAL PROGRAMS
Want to grow organically and reach more people who will love what you offer? Empower your customers to become brand advocates by encouraging them to refer their friends and family.
AMBASSADOR PROGRAMS
Create opportunities for passionate customers to become ambassadors and grow a loyal community that believes in what you do.
TEXT AND EMAIL MARKETING
Leverage targeted communication channels to engage your customers effectively, delivering personalized offers, updates, and promotions directly to their inbox or mobile device.
Success Story
Sunshine Health Foods
Sunshine Health Foods is a local “mom and pop” store that has been independently owned since 1974 and has desired to bring health and joy to the Interior. They carry a large variety of products, including supplements and groceries, but they also have a library, gift section, and café. Can’t find what you’re looking for? They will order specialty items upon request!
How Sunshine Health Foods Used bLoyal
Sunshine Health Foods, a natural health foods & nutritional supplements store, saw bLoyal as an excellent opportunity to build a point-of-sale integrated membership program that allows their customers to accumulate reward points that can be converted into a store credit on their accounts. Launching a loyalty program increased Sunshine Health Foods’ membership and average transaction size, allowing it to expand and open another store.
The Results
They started using bLoyal in 2018 and saw an immediate increase in member enrollment. Sunshine Health Foods has a current member base of around 25,000 loyalty program members within their two stores and website.
The membership program and the bLoyal platform enabled Sunshine Health Foods to aggregate member information for personalized offers and communications. Targeted, personalized promotions have demonstrably affected the stores’ sales. Members’ spending increased.
One of the benefits of offering a loyalty program to their customers was that it encouraged repeat purchases. Members represent nearly 75% of total revenue and have an average transaction value of +50% more than nonmembers.