bLoyal for the Retail Industry: Apparel

Experience the power of bLoyal’s retail loyalty programs and maximize your ROI today!

In a competitive business world full of instant gratification, your brand needs to stand out. How are you keeping up with rapidly evolving market demands?

As consumer expectations evolve beyond simple transactions, the future of retail loyalty relies on seamlessly blending technology, personalized experiences, and a sincere dedication to customer well-being. Whether you’re a retail giant or a budding brand, the bottom line remains clear: prioritize building lasting relationships, and loyalty will naturally follow suit.

bLoyal offers retailers and their customers more than just discounts. Our system includes powerful tools for building long-lasting customer loyalty and nurturing relationships so you can provide better customer experiences and accelerate your business’s growth.

Top bLoyal Features for the Retail (Apparel) Industry

OMNICHANNEL INTEGRATIONS

Your loyalty programs seamlessly work across all your retail channels, creating a smooth and unified customer experience.

BUY ONLINE AND PICK UP IN-STORE

Imagine the convenience and flexibility! Your customers can shop online and swing by your store to grab their goodies, making their lives easier.

CUSTOMIZABLE LOYALTY PROGRAMS

Your loyalty programs are like a tailor-made suit, fitting perfectly with the unique tastes and preferences of your apparel business and customers, strengthening their bond with your brand.

DYNAMIC SEGMENTS

Think of it as your secret weapon. Using our advanced segmentation techniques, you can target specific groups of customers based on their behaviors, demographics, and preferences, making your marketing efforts super effective.

EMAIL AND TEXT MARKETING

Stay connected with your customers in a personal way. Send them tailored emails and texts that resonate with them, driving sales and deepening their interaction with your brand.

REFERRAL PROGRAMS

Encourage your customers to spread the word about your brand with their friends and family, and reward them by implementing referral programs and incentivizing. It’s like building a community of brand ambassadors!

Success Story

Tommy Hilfiger: Apparel Manufacturer and Consumer Loyalty

Tommy Hilfiger is one of the world’s leading designer lifestyle brands recognized internationally for celebrating the essence of classic American relaxed style, featuring preppy designs with a twist.

Founded in 1985, Tommy Hilfiger delivers premium styling, quality, and value to consumers worldwide under the Tommy Hilfiger and Hilfiger Denim brands with a breadth of collections including Hilfiger Collection, Tommy Hilfiger Tailored, men’s, women’s, and kids’ sportswear, denim, accessories, and footwear.

Tommy Hilfiger employs more than 17,000 associates worldwide. With the support of strong global consumer recognition, Tommy Hilfiger has built an extensive distribution network in over 115 countries and more than 1,600 retail stores throughout North America, Europe, Latin America, and the Asia-Pacific region. Global retail sales of the Tommy Hilfiger brand were $6.5 billion (USD) in 2015.

READ THE CASE STUDY

The Challenge

The demand for Tommy Hilfiger’s American Sportswear has grown rapidly in Central and South America. That growth and intense competition highlighted their need to provide a personalized experience and engage their customers better through the launch of their Tommy Hilfiger Club. The club needed to support the region efficiently while allowing each country the flexibility to meet its local market requirements. At the same time, the loyalty system supporting their club needed to leverage their existing investments in the Microsoft Dynamics Retail Management Systems (RMS), take advantage of the established knowledge of their in-store staff, and extend their omnichannel reach.

The Solution

bLoyal worked with Tommy Hilfiger to launch an exciting and flexible multi-country loyalty program model using the bLoyal Marketer Edition, which we seamlessly integrated with their Microsoft Dynamics RMS. The program includes easy in-store and omnichannel signup, automated marketing engagements throughout various touchpoints, and dynamic program tiers to recognize the best amongst their loyal customers.

Tommy Hilfiger has leveraged bLoyal to substantially grow their customer base and gain a detailed understanding of their purchasing patterns, thus building a solid foundation to fuel their next wave of growth.