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bLoyal is a cloud-based omnichannel customer loyalty and order processing platform that works across channels and devices. A crucial part of being an omnichannel solution is integration with other systems. bLoyal provides an open integration service to enable clients and partners to integrate bLoyal with any system. Our goal is to make it easy for you to add bLoyal services to your POS application, E-commerce system, website, or BackOffice system.

The bLoyal APIs were designed around the following primary users and use cases:

Custom Web Designers/Developers
POS Application Vendors
E-commerce Application Vendors
BackOffice Application Vendors

There are two primary integration scenarios or phases to consider:

BACKOFFICE INTEGRATION

A simple back office integration where you let us know of the sales that happen after the order is placed and we can accrual loyalty and award coupons and other forms of engagement with the customer. This is the easiest integration since it doesn’t require anything done “in-flow” of the order. We call this type of integration a “Backoffice Certified” integration. You would just need to submit SalesTransactions to us.

IN-FLOW INTEGRATION

An inflow integration that enables real-time promotions and rewards using the bLoyal Loyalty Engine. This is what we call a “Loyalty Certified” integration and is ideally where we’d get to since it provides the most value to the client (our customer) and the customer (end consumer).

There are 2 bLoyal services you may integrate with.

The bLoyal Grid and the bLoyal Loyalty Engine. The API swagger definitions for each are below.

bLoyal Grid – Used for back-office integrations (https://grid.bloyal.io/swagger)

The Grid is an integration service that makes it easy to sync data with bLoyal for back-office systems. This is what would be needed for scenario #1 above. It enables data syncing for pretty much every entity in our system which is why the swagger definition is so big. You would just need to submit SalesTransactions to us. We would then use those sales to accrue customer benefits and resolve customers and/or create customers that may be assigned to the transaction. https://grid.bloyal.io/swagger/ui/index#!/SalesTransactions/PostEntityChanges

bLoyal Loyalty Engine– Used for real-time “in-flow” integrations (https://loyaltyengine.bloyal.io/swagger):

The Loyalty Engine is what you would use for a real-time integration.

ResolveCustomer – This is used to resolve a customer in your system to a bLoyal customer. https://loyaltyengine.bloyal.io/swagger/ui/index#!/resolvedcustomers/ResolveCustomer
SaveCustomer – If the customer doesn’t exist (does resolve) then you call SaveCustomer. https://loyaltyengine.bloyal.io/swagger/ui/index#!/customers/SaveCustomer
CalculateCart – This is the call you make to provide us with your cart (i.e. order) and we return a potentially modified cart with any promotions and the suggested loyalty that will accrue assuming the sale completes. https://loyaltyengine.bloyal.io/swagger/ui/index#!/carts/CalculateCart
ApproveCart – This you call just prior to tendering. It ensures that everything is ready for tending. Normally, not much happens in this call, but it’s how we return shipping compliance issues in the wine industry. https://loyaltyengine.bloyal.io/swagger/ui/index#!/carts/ApproveCart_PostAsync
CommitCart – Once the order has been paid for you in your system you call CommitCart which commits loyalty accruals or redemptions that happened as part of the transaction. https://loyaltyengine.bloyal.io/swagger/ui/index#!/carts/CommitCart_PostAsync

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