In my experience, bLoyal has one of the most complete integrations for winery-centric software in the real world. – John Curnutt, Château Montelena
From exclusive club memberships to seamless integration with compliance standards, we have the perfect blend to keep your patrons returning again and again.
So, how are bLoyal’s innovative membership and club program solutions critical to your wineries’ strategic future?
Your members will:
- Less likely shop elsewhere.
- Likely increase spending gradually.
- Be more responsive to promotions, cutting marketing expenses by leveraging insights into their preferences.
- Be inclined to favor higher-margin products, optimizing revenue streams.
- Likely recommend your program to friends and family, driven by their positive experiences.
Success Story
Biltmore
Established in 1895 by George Vanderbilt, Biltmore stands as an 8,000-acre estate nestled in the picturesque Blue Ridge Mountains of Asheville, North Carolina. Renowned for being home to America’s Largest Home and the most visited winery in the United States, Biltmore boasts a rich history and a thriving wine culture.
The Challenge
Despite its prestige, managing Biltmore’s clubs manually presented a significant challenge. The intricate processes overseeing club memberships, orders, discounts, and customer records consumed considerable time and resources.
How Biltmore Used bLoyal
Biltmore turned to bLoyal, a comprehensive customer loyalty and club management solution, to streamline operations. With bLoyal’s assistance, Biltmore automated many manual tasks, including batch processing of credit cards, order creation, and member record management. Platform integrations like Counterpoint and Magento provided a centralized view of customer data, enabling real-time discounts and enhanced segmentation for targeted marketing efforts.
The Results
The adoption of bLoyal yielded remarkable results for Biltmore.
Member acquisition: Since implementing bLoyal in 2016, Biltmore has experienced a significant increase in wine club memberships. The streamlined processes and enhanced member benefits contributed to attracting new members to the club.
Transactions: Despite its exclusivity, Biltmore’s wine club now accounts for nearly half of all transactions. This remarkable achievement underscores the effectiveness of bLoyal in driving member engagement and fostering loyalty among customers.