Biltmore Wine Estates
Winery Case Study
Biltmore Wine Estates’ Story
Established in 1895 by George Vanderbilt, Biltmore is an 8,000-acre estate featuring America’s largest home in the Blue Ridge Mountains of Asheville, NC. It is also the most visited winery in the United States. Biltmore has a club called the “Vanderbilt Wine Club”, and its members get all kinds of benefits, including exclusive access to a variety of wine-centric social events and the opportunity to try and savor handcrafted award-winning wines.
The Challenge
Biltmore Wine Estates managed their clubs manually, which cost lots of time and effort due to having to manually keep track of all factors of their club member’s customer journey, including orders, discounts, records, etc.
How Biltmore Used bLoyal
bLoyal prevented Biltmore from having to further manage their wine club manually. bLoyal’s solution helped them save a considerable amount of time by enabling batch processing of credit cards and order creation. bLoyal’s integrations Counterpoint and Magento created a single customer record with a 360 view of Biltmore’s wine club members. Magento also created real-time discounts for members. bLoyal manages Biltmore’s club processing, marketing, and segmentation efforts.
The Results
Member Acquisition
Since Biltmore started using bLoyal in 2016, there’s been a spike in the amount of members in their wine club
Transactions
Biltmore’s wine club makes up almost half of all transactions, despite the club being exclusive and only containing a small percentage of the winery’s total customer base.
