MARKETER EDITION

Marketers need comprehensive, agile loyalty solutions with powerful tools for building a strong foundation of customer loyalty. Our Marketer empowers you to create targeted experiences and loyalty marketing programs that focus on maximizing the lifetime value of each and every customer in a way that feels personal and creates a deeper connection with your members. In this edition, we’ve bundled our most requested marketing features into a set of omnichannel solutions with dynamic segmentation that will help you engage and reward new and returning shoppers in meaningful ways.

KEY FEATURES

Once integrated, you’ll have access to an unrivaled set of loyalty program management tools that will help you achieve your business goals. These include:

Omnichannel Single Master Customer Record  

• Integrate your POS with the ecommerce system of your choice 
• Customers can easily join your programs online or in-store 
• Ensure a single master customer record with all their information, purchase history and communications in one place

Powerful Promotions

• Increase your average ticket with promotions targeted to specific customer segments
• Order level and SKU specific promotions like volume discounts, BOGO & GWP
• Cross-sale and up-sale capabilities

Frequent Buyer Programs

• Use incentives and rewards to encourage future purchases
• Customers can accrue balances over multiple purchases towards meeting a reward threshold in a future purchase
• Track programs at the SKU level to get refunded by manufacturers where applicable

Pre-Paid & Recurring Subscriptions

• Recurring, predictable revenue. Consumers spend around 5% of their total spending on subscriptions.
• Pre-paid or recurring billing subscriptions let your customers access unique customer benefits
• Manage expirations and renewals seamlessly across all your sales channels

Club Memberships, Recurring Shipping & Pickup Orders

• Sign up new members easily in-store and online, including their preferences and stored credit card for recurring orders
• Manage shipping or pickup preferences to serve your customers they way the want
• Let consumers personalize their next shipment online, increasing revenues and reducing management costs

Flexible Loyalty Programs

• Retain customers and bring them back for their next purchase
• Accruals on total purchases & product bonus points.
• Automated points conversions to promotions or awarded coupons
• Configurable points expirations to create urgency

Viral Coupons & Coupon Awards

• Make it easier to entice people to try your product before they buy at full price.
• Shareable Coupons are a great way to increase Word of Mouth
• Surprise your customers with Awarded Coupons that are specific to their purchase history
• Use Coupon Usage & Date Limits to create urgency

Real-Time Lifecycle Engagement  

• Engage with your customers via email and text messages to grow your programs  
• Dynamic segments to automatically engage with your customers throughout their lifecycle  
• Personalized messages from signup and first purchase to lapsing customers to drive specific customer behavior. 

Built for Security & Scale

• Built on Microsoft Azure security and PII compliance
• The bLoyal solution architecture is designed for infinite scale
• Each transaction is handled in under 200 milliseconds; processing over half a Billion API calls annually.

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