Neighborhood Smoke Shop

Retail Case Study

Introduction

Neighborhood Smoke Shop is a chain of tobacco supply stores located in Houston, Texas. They offer state-of-the-art services, making it a dope place to create and bond with smoking friends. Visit their shop today and experience a sense of smoking delight with their quality tobacco pipes, electronic vapes, hookahs, and more.

The Story of Neighborhood Smoke Shops

Neighborhood Smoke Shops transitioned to Korona Point of Sale to improve its retail technology infrastructure. They wanted to implement a customizable loyalty program that could offer personalized rewards to its customers. Manually tracking recent activities and recording data from customers was exhausting and instead, they wanted to offer a points program that rewarded customers for the total value of their purchases.

The Challenge

Neighborhood Smoke Shop is growing at a fast pace and experiencing a high number of walk-ins and regular customers in their stores daily. With the increase in customer demand, Neighborhood Smoke Shop opened new stores at different locations to meet their customers’ needs. They needed a loyalty program that seamlessly integrates into their point of sale and enables automated real-time email marketing and text messaging to all their customers.

Neighborhood Smoke Shop also wanted to increase customer engagement and enhance their client experience to increase customer loyalty and conserve resources. They needed to create personalized account pages for customers to enable them to redeem their points and discounts conveniently.

Acquiring and maintaining customers is one of the most challenging tasks in any retail business.

Why Neighborhood Smoke Shop Chose bLoyal

bLoyal’s pre-existing integration to Korona and robust loyalty capabilities were a perfect fit for Neighborhood Smoke Shop.

bLoyal was able to support a tiered loyalty program that provided flexible redemption options for their most loyal customers.  Further, bLoyal was able to optimize promotions based on customer purchase patterns to increase customer purchase frequency.

Integrating your Korona Point of Sale with bLoyal gives you the power to sync sales history across all check-outs in a flash. bLoyal enables you to build long-lasting and profitable customer relationships by maximizing your customers’ lifetime value through recognizing and appreciating individual customers.

The Solution

bLoyal pro edition has enabled Neighborhood Smoke Shops to award discounts on some products and exclude certain products from promotions maintaining a high sales margin. With bLoyal´s loyalty programs, Neighborhood Smoke Shops can effectively communicate with their customers in real-time. Neighborhood Smoke Shops uses real-time marketing strategies to record relevant customer data to aid communication. For example, they send relevant marketing messages such as birthday wishes and congratulatory messages on different milestones to customers.

The Results