Innovative Solutions for Winery Membership and Club Programs

Wineries face tremendous headwinds in signing up members and increasing their DTC sales. How can wine clubs compete with so many options available to your consumers?

“In my experience, bLoyal has one of the most complete integrations for winery-centric software in the real world” – John Curnutt, Chateau Montelena

Attracting new customers to your winery membership and club programs is likely a part of your overall marketing strategy. Still, the cost of gaining new customers can be significantly higher than selling more often to existing or prior customers. That makes it more crucial than ever that you can recognize, understand, and engage each customer in the ways that suit them best across all the platforms where they frequent. Integrated membership programs help wineries of all shapes and sizes from every angle—attracting new members, building existing relationships, and maximizing customer lifetime value.

Successful winery membership and club programs offer more than discounts to their members. They offer a way to form meaningful and relevant ongoing relationships with customers. The bLoyal system gives wineries multiple tools to run an engaging membership program and outbound marketing initiatives to increase direct-to-consumer sales. With bLoyal, your customers are no longer anonymous, one-time tasting room visitors. They become known members and loyal advocates for your winery.

wine loyalty programs

Popular bLoyal Features

bLoyal is available in four unique “winery editions,” each built with your winery and marketing needs in mind. From online-only operations to multi-brand and location wineries. We have scalable options to help improve your DTC sales and customer engagement.

Customizable out-of-the-box options help get you started quickly with wine club memberships and eCommerce activities.

  • Easily manage wine club sign-ups and across channels & devices.
  • Offer customized, automated rewards & wine clubs.
  • Track inventory across all locations with one solution.
  • Launch multiple flexible wine club programs.
  • Target customers with customizable communications & promotions through email and text.
  • Gain customer-centric insight across channels through bLoyal customized KPI dashboards and reports.
  • Ship confidently online and from your tasting room with bLoyal’s integration to Ship-Compliant.
  • Utilize advanced order processing options to help your wine club members receive the exclusive wines they want.
  • Maximize online sales with a mobile responsive web store and carts.
  • View a single master profile for each member with all their information.

Maximize Your Winery Membership and Club Programs Growth

The wine sector maintains a robust presence in both national and global economies. While the market is saturated, numerous opportunities exist for small and emerging wine enterprises to thrive, particularly by capitalizing on emerging industry trends.

Embracing innovative solutions like bLoyal positions wineries to cater to consumers’ diverse tastes and preferences, seeking exceptional monthly wine experiences, including exclusive white and red wine selections and grand cru offerings.