Managing Your Reputation with Loyalty Programs If there’s one thing we know, it’s that your company’s reputation and its ability to build long-lasting and profitable customer relationships are deeply intertwined. In fact, a recent survey by the American Marketing Association found that “64% of marketing executives indicated that they believe word of mouth is the
How Loyalty Maximizes Customer Lifetime Value What is Lifetime Value? Customer lifetime value (CLV), also known as lifetime customer value (LCV), or life-time value (LTV), is a prediction of the net profit generated by a customer during their entire relationship with you. In simpler terms, as its name suggests, it represents a customer's
Sunshine Health Foods Retail Case Study Overview: Who Is Sunshine Health Foods? Sunshine Health Foods, a natural health foods & nutritional supplements store, saw bLoyal as a great opportunity to build a point-of-sale integrated membership program that allows their customers to accumulate reward points that can be converted into a store credit on
Using Micro-Moments to Win at Loyalty Marketing Summary: As consumers turn to mobile to solve their everyday needs, loyalty program managers need to understand the concept of micro-moments and how the same philosophies should guide their loyalty program growth. Last month, as my in-laws visited for a weekend, I embarked on an important journey. Our
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