Creating a valuable membership program beyond the exhibit Membership programs and donors are two of the largest sources of revenue for not-for-profits and museums. These organizations typically reward members with free admission, early access, and other perks to encourage visitation and create value. However, many of these member benefits require being at
How to take control of coupons and increase your revenue! Coupons are a long-used promotional tactic to drive traffic and attention toward a specific product or category of items. Traditionally, manufacturers used these discounts as a means of expediting sales through their retail distributors. However, the influence of eCommerce, coupon sites, and services like
What is Loyalty Marketing? Number crunchers will often tell you that loyalty marketing is about things like increasing “customer lifetime value”, “reducing churn”, and “improving brand retention”. And for the most part, they’re right. These are proven effects of a well-crafted loyalty marketing program. Ones that over the last ten years, it’s become hard
