Monthly Archives: August 2022

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Creating a valuable membership program beyond the exhibit

Creating a valuable membership program beyond the exhibit Membership programs and donors are two of the largest sources of revenue for not-for-profits and museums.   These organizations typically reward members with free admission, early access, and other perks to encourage visitation and create value.  However, many of these member benefits require being at

By |2022-08-25T13:10:29-07:00August 25th, 2022|Features, How To, Loyalty|Comments Off on Creating a valuable membership program beyond the exhibit

How to take control of coupons and increase your revenue!

How to take control of coupons and increase your revenue! Coupons are a long-used promotional tactic to drive traffic and attention toward a specific product or category of items. Traditionally, manufacturers used these discounts as a means of expediting sales through their retail distributors.  However, the influence of eCommerce, coupon sites, and services like

By |2022-08-23T09:13:29-07:00August 11th, 2022|Features, How To, Loyalty|Comments Off on How to take control of coupons and increase your revenue!

What is Loyalty Marketing?

What is Loyalty Marketing? Number crunchers will often tell you that loyalty marketing is about things like increasing “customer lifetime value”, “reducing churn”, and “improving brand retention”. And for the most part, they’re right. These are proven effects of a well-crafted loyalty marketing program. Ones that over the last ten years, it’s become hard

By |2022-08-02T11:23:55-07:00August 2nd, 2022|Loyalty|Comments Off on What is Loyalty Marketing?

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