CUSTOMER LIFETIME VALUE & SEGMENTATION Customer lifetime value (LTV) is one of the most important key performance indicators for almost all retailers. How it’s defined is not as set in stone as you might think. With the addition of omnichannel loyalty software, businesses with offline points of sale now have the ability to understand
The Loyalty Program Solution for Clover Tobacco Merchants bLoyal is a great option for medium and small business Clover tobacco merchants looking for a simple and easy-to-use customer loyalty program solution. The synchronization between bLoyal and your Clover POS empowers you with a range of capabilities that streamline your operations, enabling you to synchronize
Building A Loyal Community For A Charity Many people think that this is where a loyalty program ends. In fact, it’s only the tip of a very large iceberg. We don’t just want to drive donations based on rewards. We want to leverage our loyalty program to drive a sense of belonging and the
BUILDING A LOYALTY PROGRAM FOR CHARITIES Getting Started While the hub of many commercial loyalty programs is their on-premise point of sale (which may also apply to nonprofit retailers), yours will more likely operate similarly to an e-commerce business, with your website being the root of your donor engagement. The basis of any loyalty
Managing Your Donor Funnel with bLoyal The architecture for most loyalty programs involves an exchange of value. Now that we’ve identified what we have to offer, it’s time to decide what actions we want our members to take. And while cash donations always help, you likely have a broader set of common needs, all
THE CASE FOR DONOR LOYALTY Nonprofit organizations collected over $390 billion in donations last year. An impressive number that, with few exceptions, has grown steadily for the better part of the last 35 years. As Americans, we don’t just love to give, charities occupy a major place in our economy, accounting for about 1
Personalized Email: Success Stories In today's competitive business landscape, creating meaningful connections with your audience is crucial for success. One powerful tool that has proven to be effective in achieving this goal is personalized email promotions. In this blog post, we will explore case studies from industry leaders like Amazon, Spotify, and Netflix to
The Power of Personalization: Elevate Your Promotions With Email Marketing In today's marketing landscape, personalization has become increasingly significant in enhancing customer experiences, building brand loyalty, and driving business growth. It refers to the practice of tailoring marketing efforts and experiences to individual consumers based on their specific needs, preferences, and behaviors. This approach
Case Studies: Loyalty Dollars The following case studies demonstrate the effectiveness of implementing loyalty dollars as part of their loyalty programs. Starbucks Starbucks' loyalty program, called Starbucks Rewards, has been highly successful in increasing customer loyalty and driving business growth. By using a point-based system, customers earn Stars (equivalent to loyalty dollars) for
