Monthly Archives: April 2022

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Managing Your Reputation with Loyalty Programs

Managing Your Reputation with Loyalty Programs If there’s one thing we know, it’s that your company’s reputation and its ability to build long-lasting and profitable customer relationships are deeply intertwined. In fact, a recent survey by the American Marketing Association found that “64% of marketing executives indicated that they believe word of mouth is the

By |2022-04-25T13:30:43-07:00April 26th, 2022|Loyalty|Comments Off on Managing Your Reputation with Loyalty Programs

Customer Lifetime Value and Segmentation

CUSTOMER LIFETIME VALUE & SEGMENTATION Summary: Customer lifetime value (CLV) is one of the most important key performance indicators for almost all retailers. How it’s defined is not as set in stone as you might think, though. With the addition of omnichannel loyalty software, businesses with offline points of sale now have the ability

By |2022-04-13T14:45:09-07:00April 13th, 2022|Loyalty|Comments Off on Customer Lifetime Value and Segmentation

Customer Loyalty and the Path to Purchase

CUSTOMER LOYALTY & THE PATH TO PURCHASE Summary: The term “path to purchase” refers to a set of experiences a shopper has with your brand leading up to the moment they decide to buy from you. Loyalty programs have the power to fundamentally alter that path by leveraging visibility into your customer’s purchase history,

By |2022-04-05T16:16:04-07:00April 5th, 2022|Features, Loyalty|Comments Off on Customer Loyalty and the Path to Purchase

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