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The Psychology of Loyalty Chances are, you already know that price is a top factor keeping customers loyal to their favorite brands. However, in times of financial uncertainty, customer behavior dynamics shift, and people become more cautious with their spending, seeking ways to maximize value and minimize risk. Yet, even in challenging economic climates,
Out With the Old, in With the New: How to Re-Engage Loyalty Members So, you’ve noticed a significant dip in your loyalty program engagement? You’re not alone... As many as 45% to 54% of loyalty memberships go inactive, despite companies pouring billions into customer loyalty programs. If your loyalty program members aren’t actively participating,
Hop Into Easter With These Themed Loyalty Promotions—Are You Ready? Easter is a hop away, and shoppers are ready to make it count. With spending projected to hit $23.6 billion, customers are prioritizing meaningful Easter experiences—even as economic uncertainty lingers. For many, Easter time is about fun traditions and activities—for local businesses, it's a
How to Win Over the Retail Market With Subscription Programs Let's be real, the retail game is shifting—whether you're just starting out or already a well-established brand, subscription programs hold massive potential for explosive growth. Why? Because they go beyond the one-and-done purchase model, creating a continuous value loop that keeps customers engaged and
How to Build a Loyalty Program That Aligns With Your Business Goals You've heard it before—customer retention is more cost-effective than acquisition. While some businesses have a higher CRR, others see a higher churn rate. Whether you're in retail, food & beverage, entertainment, wellness, nonprofit, franchise, or the like, aligning your customer loyalty programs
♻️ Ditch the Plastic, Keep the Perks: How Digital Memberships Make Loyalty Greener & Easier As environmental responsibility takes center stage, sustainability is no longer just a trend. With consumers actively seeking eco-friendly businesses, sustainability has become a key differentiator in today’s market position and overall brand image. Brands that embrace green initiatives attract
How eGift Cards Can Supercharge Sales This Valentine’s Season 💝 Love is in the air! Valentine’s Day is the ultimate celebration of love—but let’s be real, not everyone plans ahead. Some shoppers scramble for the perfect gift at the eleventh hour, while others want a flexible option that doesn’t involve guessing sizes or personal
Loyalty Program Strategies and Insights: 2025 Trends With rising inflation and economic challenges, customer loyalty programs are evolving to meet the needs of increasingly price-conscious and digitally savvy consumers. Loyalty strategies have shifted beyond quick wins, with brands focusing instead on delivering what customers genuinely value—while staying mindful of budget limitations. This year’s loyalty
Customer Referrals: The Gift That Keeps on Giving (Part 5/5) Welcome to the fifth and final installment of our omnichannel loyalty marketing series: customer referrals. We’ve explored four transformative strategies to revolutionize your holiday season, from seamless omnichannel signups to real-time loyalty accruals and benefits, targeted customer engagement, and personalized account pages and receipts.
Personalized Account Pages and Receipts: Shopping Season Post-Sale Engagement (Part 4/5) Today, businesses must leverage every tool at their disposal to keep customers engaged with their brand. Part 4/5 of the broader strategy of omnichannel loyalty marketing, explores personalized account pages and receipts—a powerful duo designed to enhance customer loyalty and improve operational efficiency.
