5 Ways e-Gift Cards Can Benefit Your Business (Online & In-Store) In the years since the pandemic, eCommerce has transformed how consumers think about gifting altogether. For retailers of all sizes, these are signals that today’s consumers expect more flexibility, convenience, and personalization when it comes to gifting. If you’re not evolving your gift
Discounts Aren’t Enough: How to Drive Loyalty Without Killing Margins Customer loyalty isn’t what it used to be. Over the last five years, customer loyalty has taken a hit, not just from rising prices but from an explosion of competition and price sensitivity. Simply offering bigger discounts just doesn’t cut it. Flash sales might
Why Now Is the Perfect Time to Invest in a Loyalty Program When the economy slows down and inflation rises, wallets tighten, and purchase decisions are scrutinized, it’s tempting to hit pause on innovation. But smart brands know that during downturns, customer relationships matter more than ever. There’s one tool that consistently proves its
How to Win Over the Retail Market With Subscription Programs Let's be real, the retail game is shifting—whether you're just starting out or already a well-established brand, subscription programs hold massive potential for explosive growth. Why? Because they go beyond the one-and-done purchase model, creating a continuous value loop that keeps customers engaged and
Loyalty Program Strategies and Insights: 2025 Trends With rising inflation and economic challenges, customer loyalty programs are evolving to meet the needs of increasingly price-conscious and digitally savvy consumers. Loyalty strategies have shifted beyond quick wins, with brands focusing instead on delivering what customers genuinely value—while staying mindful of budget limitations. This year’s loyalty
How Loyalty Programs Make Money Since its birth, loyalty programs have seen a surge in popularity as they offer a tangible way to encourage repeat business and foster customer loyalty. Additionally, technological advancements have made it easier for companies to implement and manage effective programs, further driving their adoption. But how do loyalty programs
The bLoyal Deployment Process: Building Better Client Loyalty Programs and Outcomes When it comes to loyalty programs, the success of any initiative lies in the details. For businesses looking to scale their operations, streamline customer engagement, or enhance customer retention, bLoyal offers an effective and adaptable solution. But behind this cutting-edge software is a
Customer Loyalty in the Age of eCommerce: Tips for Multi-Location Businesses The eCommerce business model is becoming an increasingly lucrative option for companies, with people turning to online shopping for both practical needs and emotional fulfillment. Statistics back this up: global ecommerce sales are expected to total $6.33 trillion worldwide in 2024, growing steadily
bLoyal Supports Clover POS Vape and Tobacco Merchants Today, customers are constantly bombarded by options. For niche markets like tobacco and vape shops, efficiency and engagement are a must. To thrive, these businesses need robust tools that streamline operations and foster customer loyalty. That's where bLoyal steps in, offering a seamless loyalty program solution
Best Practices for Managing Franchise Loyalty Programs Loyalty has become a weapon for sustainable growth and profitability in the battle for customer retention. For franchises, the challenge lies in maintaining consistency across multiple locations while nurturing a loyal customer base. Managing franchise loyalty programs or franchise rewards programs requires a strategic approach. Effective programs
