How to Build a Loyalty Program That Aligns With Your Business Goals You've heard it before—customer retention is more cost-effective than acquisition. While some businesses have a higher CRR, others see a higher churn rate. Whether you're in retail, food & beverage, entertainment, wellness, nonprofit, franchise, or the like, aligning your customer loyalty programs
♻️ Ditch the Plastic, Keep the Perks: How Digital Memberships Make Loyalty Greener & Easier As environmental responsibility takes center stage, sustainability is no longer just a trend. With consumers actively seeking eco-friendly businesses, sustainability has become a key differentiator in today’s market position and overall brand image. Brands that embrace green initiatives attract
How eGift Cards Can Supercharge Sales This Valentine’s Season 💝 Love is in the air! Valentine’s Day is the ultimate celebration of love—but let’s be real, not everyone plans ahead. Some shoppers scramble for the perfect gift at the eleventh hour, while others want a flexible option that doesn’t involve guessing sizes or personal
Customer Referrals: The Gift That Keeps on Giving (Part 5/5) Welcome to the fifth and final installment of our omnichannel loyalty marketing series: customer referrals. We’ve explored four transformative strategies to revolutionize your holiday season, from seamless omnichannel signups to real-time loyalty accruals and benefits, targeted customer engagement, and personalized account pages and receipts.
Personalized Account Pages and Receipts: Shopping Season Post-Sale Engagement (Part 4/5) Today, businesses must leverage every tool at their disposal to keep customers engaged with their brand. Part 4/5 of the broader strategy of omnichannel loyalty marketing, explores personalized account pages and receipts—a powerful duo designed to enhance customer loyalty and improve operational efficiency.
Targeted Customer Engagement: Adapt Your Interactions for Shopping Season Success (Part 3/5) The holiday shopping season is your chance to solidify customer loyalty. You can transform fleeting interactions into meaningful, long-term customer relationships with the right engagement strategy. There are 5 ways an omnichannel loyalty marketing strategy can revolutionize the holiday season: Omnichannel signups
Maximize the Shopping Season With Omnichannel Signups (Part 1/5) 'Tis the holiday shopping season—a golden opportunity for businesses to grow their customer base, increase conversions, and nurture lasting loyalty. With shoppers engaging online and offline, adopting an omnichannel approach is a smart choice for revenue growth. There are 5 ways omnichannel loyalty marketing can
Using bLoyal to Navigate Black Friday and Cyber Monday Businesses across industries gear up for the year’s most profitable and fast-paced shopping events: Black Friday and Cyber Monday. Black Friday sales start—and end—on 29 November 2024. When is Cyber Monday? Cyber Monday, specifically related to eCommerce, is the Monday following the U.S. Thanksgiving weekend
Should You Start Selling eGift Cards? Things to Consider First In today’s accelerated, digital-first world, egift cards are more than just convenient stocking stuffers—they’re powerful tools for driving sales, deepening customer loyalty, and attracting new buyers. As businesses look for new ways to increase revenue, e gift cards are quickly becoming a must-have offering.
The Best of Wine Loyalty Programs Wine enthusiasts, with their refined tastes and desire for unique experiences, often seek deeper connections with their favorite wineries. This is where well-structured wine loyalty programs truly deliver. Whether you're a small family-owned vineyard or a large-scale winery, bLoyal's adaptable and scalable cloud-based loyalty system is designed to
