Reward the Givers: Mother's Day Loyalty Strategies That Work Mother’s Day always sneaks up faster than expected. For businesses, it’s time to pull out the Hail Mary of Mother's Day loyalty strategies, which are guaranteed to boost sales and position your brand as a bridge between heartfelt shopping experiences and modern convenience. That’s where your loyalty program can help. Consumers
Out With the Old, in With the New: How to Re-Engage Loyalty Members So, you’ve noticed a significant dip in your loyalty program engagement? You’re not alone... As many as 45% to 54% of loyalty memberships go inactive, despite companies pouring billions into customer loyalty programs. If your loyalty program members aren’t actively participating,
Hop Into Easter With These Themed Loyalty Promotions—Are You Ready? Easter is a hop away, and shoppers are ready to make it count. With spending projected to hit $23.6 billion, customers are prioritizing meaningful Easter experiences—even as economic uncertainty lingers. For many, Easter time is about fun traditions and activities—for local businesses, it's a
How to Build a Loyalty Program That Aligns With Your Business Goals You've heard it before—customer retention is more cost-effective than acquisition. While some businesses have a higher CRR, others see a higher churn rate. Whether you're in retail, food & beverage, entertainment, wellness, nonprofit, franchise, or the like, aligning your customer loyalty programs
♻️ Ditch the Plastic, Keep the Perks: How Digital Memberships Make Loyalty Greener & Easier As environmental responsibility takes center stage, sustainability is no longer just a trend. With consumers actively seeking eco-friendly businesses, sustainability has become a key differentiator in today’s market position and overall brand image. Brands that embrace green initiatives attract
How eGift Cards Can Supercharge Sales This Valentine’s Season 💝 Love is in the air! Valentine’s Day is the ultimate celebration of love—but let’s be real, not everyone plans ahead. Some shoppers scramble for the perfect gift at the eleventh hour, while others want a flexible option that doesn’t involve guessing sizes or personal
Customer Referrals: The Gift That Keeps on Giving (Part 5/5) Welcome to the fifth and final installment of our omnichannel loyalty marketing series: customer referrals. We’ve explored four transformative strategies to revolutionize your holiday season, from seamless omnichannel signups to real-time loyalty accruals and benefits, targeted customer engagement, and personalized account pages and receipts.
Personalized Account Pages and Receipts: Shopping Season Post-Sale Engagement (Part 4/5) Today, businesses must leverage every tool at their disposal to keep customers engaged with their brand. Part 4/5 of the broader strategy of omnichannel loyalty marketing, explores personalized account pages and receipts—a powerful duo designed to enhance customer loyalty and improve operational efficiency.
Targeted Customer Engagement: Adapt Your Interactions for Shopping Season Success (Part 3/5) The holiday shopping season is your chance to solidify customer loyalty. You can transform fleeting interactions into meaningful, long-term customer relationships with the right engagement strategy. There are 5 ways an omnichannel loyalty marketing strategy can revolutionize the holiday season: Omnichannel signups
Maximize the Shopping Season With Omnichannel Signups (Part 1/5) 'Tis the holiday shopping season—a golden opportunity for businesses to grow their customer base, increase conversions, and nurture lasting loyalty. With shoppers engaging online and offline, adopting an omnichannel approach is a smart choice for revenue growth. There are 5 ways omnichannel loyalty marketing can
