Why Now Is the Perfect Time to Invest in a Loyalty Program When the economy slows down and inflation rises, wallets tighten, and purchase decisions are scrutinized, it’s tempting to hit pause on innovation. But smart brands know that during downturns, customer relationships matter more than ever. There’s one tool that consistently proves its
Reward the Givers: Mother's Day Loyalty Strategies That Work Mother’s Day always sneaks up faster than expected. For businesses, it’s time to pull out the Hail Mary of Mother's Day loyalty strategies, which are guaranteed to boost sales and position your brand as a bridge between heartfelt shopping experiences and modern convenience. That’s where your loyalty program can help. Consumers
eGift Cards vs Traditional Gift Cards: A Comparison Gift-giving is a timeless tradition, but as technology advances and lifestyles shift, so do the ways we show our appreciation. One standout trend in modern gifting is the rise of gift cards. With digital trends accelerating, one question often crops up: eGift cards vs traditional gift
Out With the Old, in With the New: How to Re-Engage Loyalty Members So, you’ve noticed a significant dip in your loyalty program engagement? You’re not alone... As many as 45% to 54% of loyalty memberships go inactive, despite companies pouring billions into customer loyalty programs. If your loyalty program members aren’t actively participating,
STRONGER TOGETHER New Strategic Partnership With RCS to Deliver Scalable Loyalty We are proud to announce a new strategic partnership with Retail Control Systems (RCS), a leading provider of NCR Counterpoint solutions. This collaboration is designed to bring powerful, integrated customer loyalty capabilities to businesses of all sizes through seamless integration with RCS’s Counterpoint
How eGift Cards Can Supercharge Sales This Valentine’s Season 💝 Love is in the air! Valentine’s Day is the ultimate celebration of love—but let’s be real, not everyone plans ahead. Some shoppers scramble for the perfect gift at the eleventh hour, while others want a flexible option that doesn’t involve guessing sizes or personal
Loyalty Program Strategies and Insights: 2025 Trends With rising inflation and economic challenges, customer loyalty programs are evolving to meet the needs of increasingly price-conscious and digitally savvy consumers. Loyalty strategies have shifted beyond quick wins, with brands focusing instead on delivering what customers genuinely value—while staying mindful of budget limitations. This year’s loyalty
Customer Referrals: The Gift That Keeps on Giving (Part 5/5) Welcome to the fifth and final installment of our omnichannel loyalty marketing series: customer referrals. We’ve explored four transformative strategies to revolutionize your holiday season, from seamless omnichannel signups to real-time loyalty accruals and benefits, targeted customer engagement, and personalized account pages and receipts.
Personalized Account Pages and Receipts: Shopping Season Post-Sale Engagement (Part 4/5) Today, businesses must leverage every tool at their disposal to keep customers engaged with their brand. Part 4/5 of the broader strategy of omnichannel loyalty marketing, explores personalized account pages and receipts—a powerful duo designed to enhance customer loyalty and improve operational efficiency.
Targeted Customer Engagement: Adapt Your Interactions for Shopping Season Success (Part 3/5) The holiday shopping season is your chance to solidify customer loyalty. You can transform fleeting interactions into meaningful, long-term customer relationships with the right engagement strategy. There are 5 ways an omnichannel loyalty marketing strategy can revolutionize the holiday season: Omnichannel signups
