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Sustainability

The Psychology of Loyalty

By |2025-05-30T03:30:57-07:00May 29th, 2025|How To, Loyalty, Memberships, Promotions, Sustainability|

The Psychology of Loyalty Chances are, you already know that price is a top factor keeping customers loyal to their favorite brands. However, in times of financial uncertainty, customer behavior dynamics shift, and people become more cautious with their spending, seeking ways to maximize value and minimize risk. Yet, even in challenging economic climates,

Loyalty Programs in a Recession

By |2025-05-18T01:37:44-07:00May 18th, 2025|CLV, Coupons, Customer Segmentation, Digital Memberships, eCommerce, Loyalty, Memberships, Omnichannel Loyalty, Promotions, Retail, Sustainability|

Why Now Is the Perfect Time to Invest in a Loyalty Program When the economy slows down and inflation rises, wallets tighten, and purchase decisions are scrutinized, it’s tempting to hit pause on innovation. But smart brands know that during downturns, customer relationships matter more than ever. There’s one tool that consistently proves its

Digital Memberships & Sustainability

By |2025-05-01T10:57:09-07:00February 20th, 2025|Digital Memberships, Email Marketing, How To, Loyalty, Memberships, Not for Profit, Sustainability|

♻️ Ditch the Plastic, Keep the Perks: How Digital Memberships Make Loyalty Greener & Easier As environmental responsibility takes center stage, sustainability is no longer just a trend. With consumers actively seeking eco-friendly businesses, sustainability has become a key differentiator in today’s market position and overall brand image. Brands that embrace green initiatives attract

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