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Monthly Archives: September 2022

Why is a complete customer record so important for marketing?

By |2023-02-07T11:52:06-08:00September 28th, 2022|How To, Loyalty|

Why Is a Complete Customer Record So Important for Marketing? Let's start with the basics. What is a Customer Record? Across the marketing industry, you will encounter this incredible concept with many different names, like the golden record, single master customer record, and customer profile, just to name a few. And what it is,

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Why omnichannel marketing will increase your loyalty program participation and revenue!

By |2022-12-28T03:10:25-08:00September 20th, 2022|Features, How To, Loyalty|

Why omnichannel marketing will increase your loyalty program participation and revenue! There is an age-old marketing adage that still holds true to this day, “retaining customers is easier and more profitable than acquiring new ones.” However, many businesses have separate customer databases that do not talk to each other or #integrate.  This presents many

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