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Monthly Archives: May 2025

The Psychology of Loyalty

By |2025-05-30T03:30:57-07:00May 29th, 2025|How To, Loyalty, Memberships, Promotions, Sustainability|

The Psychology of Loyalty Chances are, you already know that price is a top factor keeping customers loyal to their favorite brands. However, in times of financial uncertainty, customer behavior dynamics shift, and people become more cautious with their spending, seeking ways to maximize value and minimize risk. Yet, even in challenging economic climates,

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Loyalty Programs in a Recession

By |2025-05-18T01:37:44-07:00May 18th, 2025|CLV, Coupons, Customer Segmentation, Digital Memberships, eCommerce, Loyalty, Memberships, Omnichannel Loyalty, Promotions, Retail, Sustainability|

Why Now Is the Perfect Time to Invest in a Loyalty Program When the economy slows down and inflation rises, wallets tighten, and purchase decisions are scrutinized, it’s tempting to hit pause on innovation. But smart brands know that during downturns, customer relationships matter more than ever. There’s one tool that consistently proves its

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Mother’s Day Loyalty Strategies

By |2025-05-09T02:59:29-07:00May 8th, 2025|Customer Segmentation, eCommerce, Email Marketing, Gift Cards, Loyalty, Memberships, Omnichannel Loyalty, Pet Stores, Promotions, Retail, Subscriptions, Winery|

Reward the Givers: Mother's Day Loyalty Strategies That Work Mother’s Day always sneaks up faster than expected. For businesses, it’s time to pull out the Hail Mary of Mother's Day loyalty strategies, which are guaranteed to boost sales and position your brand as a bridge between heartfelt shopping experiences and modern convenience. That’s where your loyalty program can help. Consumers

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eGift Cards vs Traditional Gift Cards

By |2025-05-01T10:38:16-07:00May 1st, 2025|Features, Gift Cards, Loyalty, Omnichannel Loyalty, POS, Promotions, Retail|

eGift Cards vs Traditional Gift Cards: A Comparison Gift-giving is a timeless tradition, but as technology advances and lifestyles shift, so do the ways we show our appreciation. One standout trend in modern gifting is the rise of gift cards. With digital trends accelerating, one question often crops up: eGift cards vs traditional gift

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