Loyalty Program Strategies and Insights: 2025 Trends With rising inflation and economic challenges, customer loyalty programs are evolving to meet the needs of increasingly price-conscious and digitally savvy consumers. Loyalty strategies have shifted beyond quick wins, with brands focusing instead on delivering what customers genuinely value—while staying mindful of budget limitations. This year’s loyalty
Customer Referrals: The Gift That Keeps on Giving (Part 5/5) Welcome to the fifth and final installment of our omnichannel loyalty marketing series: customer referrals. We’ve explored four transformative strategies to revolutionize your holiday season, from seamless omnichannel signups to real-time loyalty accruals and benefits, targeted customer engagement, and personalized account pages and receipts.
Personalized Account Pages and Receipts: Shopping Season Post-Sale Engagement (Part 4/5) Today, businesses must leverage every tool at their disposal to keep customers engaged with their brand. Part 4/5 of the broader strategy of omnichannel loyalty marketing, explores personalized account pages and receipts—a powerful duo designed to enhance customer loyalty and improve operational efficiency.
Targeted Customer Engagement: Adapt Your Interactions for Shopping Season Success (Part 3/5) The holiday shopping season is your chance to solidify customer loyalty. You can transform fleeting interactions into meaningful, long-term customer relationships with the right engagement strategy. There are 5 ways an omnichannel loyalty marketing strategy can revolutionize the holiday season: Omnichannel signups
Instant Rewards, Lasting Loyalty: Maximize Holiday Sales With Real Time Accruals (Part 2/5) For businesses, the holiday season means a surge in traffic, spending, and engagement—the beauty of a loyalty program lies not just in rewarding customers, but in its ability to engage them in a way that drives long-term value. With real time
Maximize the Shopping Season With Omnichannel Signups (Part 1/5) 'Tis the holiday shopping season—a golden opportunity for businesses to grow their customer base, increase conversions, and nurture lasting loyalty. With shoppers engaging online and offline, adopting an omnichannel approach is a smart choice for revenue growth. There are 5 ways omnichannel loyalty marketing can
Using bLoyal to Navigate Black Friday and Cyber Monday Businesses across industries gear up for the year’s most profitable and fast-paced shopping events: Black Friday and Cyber Monday. Black Friday sales start—and end—on 29 November 2024. When is Cyber Monday? Cyber Monday, specifically related to eCommerce, is the Monday following the U.S. Thanksgiving weekend
Should You Start Selling eGift Cards? Things to Consider First In today’s accelerated, digital-first world, egift cards are more than just convenient stocking stuffers—they’re powerful tools for driving sales, deepening customer loyalty, and attracting new buyers. As businesses look for new ways to increase revenue, e gift cards are quickly becoming a must-have offering.
5 Data-Driven Loyalty Strategies to Boost Customer Retention this Fall With fall in full swing, the cooler weather, cozy sweaters, and pumpkin-flavored everything make it a prime time for businesses of all sizes to re-engage their customers and drive loyalty. By leveraging data-driven loyalty programs, you can better grasp consumer behavior and create targeted
Holiday Loyalty Programs: 5 Ways to Maximize the Shopping Season As the holiday season approaches, businesses of all sizes face the same challenge: how to stand out and capture shoppers' attention. With competition and customer expectations at an all-time high, your loyalty program can be the gift that keeps giving. Ready to ignite holiday
