THE bLOYAL BLOG
Our blog will keep you up to date with the latest loyalty marketing, sales, and service tips and news.
Customer Loyalty and the Path to Purchase
CUSTOMER LOYALTY & THE PATH TO PURCHASE Summary: The term “path to purchase” refers to a set of experiences a shopper has
How Loyalty Maximizes Customer Lifetime Value
How Loyalty Maximizes Customer Lifetime Value What is Lifetime Value? Customer lifetime value (CLV), also known as lifetime customer value (LCV),
Connecting Your POS and eCommerce Solutions
Connecting Your POS and eCommerce Solutions If you’re a brick-and-mortar retailer who’s just getting online (or maybe the other way around), you’re
Building a Frequent Buyer Program
BUILDING A SUCCESSFUL FREQUENT BUYER PROGRAM Summary: Frequent buyer programs, are some of the most commonly recognized customer retention strategies for most
Loyalty Marketing KPIs – A Guide to Getting Started
Loyalty Marketing KPIs –A Guide to Getting Started Summary: Loyalty programs are an investment. For most businesses, they mean added hours
Omnichannel Today and Tomorrow
Omnichannel Today & Tomorrow McKinsey & Company stated in its research paper titled “Omnichannel: The Path to Value” that “Offering a compelling
Sunshine Health Foods: Automated Rewards & Marketing
Sunshine Health Foods Retail Case Study Overview: Who Is Sunshine Health Foods? Sunshine Health Foods, a natural health foods & nutritional
Advertising Your Loyalty Program
Advertising Your Loyalty Program Summary: Kick your loyalty program into high gear by leveraging online advertising to bring in new customers and
Click & Collect
Consumers Love Click & Collect and it is Here to Stay A growing trend for some time, Click & Collect,
How to have a successful text message marketing program
How to have a successful text message marketing program. Text messaging is a great way to deliver priority, high-value communications directly
Biltmore Wine Estates: Streamlined Club Membership
Biltmore Wine Estates Winery Case Study Marketer Edition Counterpoint United States Biltmore Wine
Complete 360: Robust Omnichannel Membership Program
Complete 360 Health and Wellness Case Study Marketer Edition Counterpoint & WooCommerce United States
Questionnaire: One simple secret to finding the right loyalty strategy
ONE SIMPLE SECRET TO FINDING THE RIGHT LOYALTY STRATEGY Most times, as brand owners and strategists, we plan what
How to Create a Successful Gift Card Campaign
How to Create a Successful Gift Card Campaign Here are 9 tips on what to do to run successful omnichannel gift card
How to implement a referral program and why are they important?
How to implement a referral program and why are they important? For any business with an eCommerce presence, referral programs are
Top 7 Ways to Grow Your Loyalty Program Membership
The Top 7 Ways to Grow Your Loyalty Program Membership Summary: You don’t have to look far to realize that loyalty programs do
Using Micro-Moments to Win at Loyalty Marketing
Using Micro-Moments to Win at Loyalty Marketing Summary: As consumers turn to mobile to solve their everyday needs, it’s important for loyalty program
5 Steps to Ensure the Success of Your Frequent Buyer Program
5 Steps to Ensure the Success of Your Frequent Buyer Program Acquiring new customers can be expensive. There are multiple studies that
Emerson’s Cigars: Omnichannel Capabilities
EMERSON´S CIGARS Smoke Shop Retailer and Consumer Loyalty Marketer Edition RMS & Magento United
Winning Customer Loyalty in the Hospitality Business
Winning Customer Loyalty in the Hospitality Business Summary: As a hospitality program manager, you work hard to curate amazing guest experiences. And while
Tommy Hilfiger: RMS Integration for Personalized Experiences
TOMMY HILFIGER Apparel Manufacturer and Consumer Loyalty | Retail (Apparel) Case Study Marketer Edition RMS
Goodwill: Datasym POS Integration
Goodwill Thrift Store | Nonprofit Case Study Marketer Edition DataSym USA
Greencross LTD: Point + Frequent Buyer Loyalty Program
Greencross LTD Service Industry Case Study for Veterinarians Executive Edition Microsoft Dynamics RMS, Magento Australia
Email Marketing Automation & Personalization
Email Marketing & Personalization Customers are constantly bombarded with daily marketing emails from numerous brands, so how