THE bLOYAL BLOG
Our blog will keep you up to date with the latest loyalty marketing, sales, and service tips and news.
How bLoyal helps Clover merchants increase their revenue!
How bLoyal helps Clover merchants increase their revenue! Clover is quickly becoming a household name. It is an all-in-one point-of-sale (P.O.S) hardware
The Benefits of Integrating your Datasym Store with bLoyal
How bLoyal Helps Datasym Users Optimize Their Loyalty Programs Repeat customers are the lifeblood of any business. Businesses strive to attract them
How bLoyal helps WooCommerce users Optimize their loyalty programs!
How bLoyal helps WooCommerce users Optimize their loyalty programs! A loyalty program is considered one of the most proven ways to increase
Revamp Your Loyalty Program With NCR Counterpoint And bLoyal
How bLoyal Helps NCR Counterpoint Users to Optimize Their Loyalty Programs. Is tracking your in-store customer experience overwhelming you? Are you craving
Why is a complete customer record so important for marketing?
Why Is a Complete Customer Record So Important for Marketing? Let's start with the basics. What is a Customer Record? Across the
Why omnichannel marketing will increase your loyalty program participation and revenue!
Why omnichannel marketing will increase your loyalty program participation and revenue! There is an age-old marketing adage that still holds true to
Creating a valuable membership program beyond the exhibit
Creating a valuable membership program beyond the exhibit Membership programs and donors are two of the largest sources of revenue
How to take control of coupons and increase your revenue!
How to take control of coupons and increase your revenue! Coupons are a long-used promotional tactic to drive traffic and attention toward
What is Loyalty Marketing?
What is Loyalty Marketing? Number crunchers will often tell you that loyalty marketing is about things like increasing “customer lifetime value”, “reducing
Referral Programs
How to Implement a Referral Program and Why Are They Important? Referral programs are the best way to reward happy customers for
Omnichannel Gift Card Campaigns for Every Retail Marketer
Omnichannel Gift Card Campaigns for Every Retail Marketer 86% of digital marketers agree that implementing omnichannel strategies is a priority in their
Tips & Tricks to Start Your Pet Store Loyalty Program
Tips & Tricks to Start Your Pet Store Loyalty Program At bLoyal we are privileged to work with many pet stores that
Building Ambassador Programs with Customer Loyalty
Building Ambassador Programs with Customer Loyalty It probably doesn't come as a shock that “word-of-mouth” marketing is one of the strongest drivers
Omnichannel Shopping Experiences – A Guide to Getting Started
Omnichannel Shopping Experiences - A Guide to Getting Started The way our customers shop is changing. With more devices, platforms, and channels
PetO: Omnichannel Loyalty Program + Click & Collect Capabilities
PetO Retail Case Study PetO is Australia's largest canine and feline store, offering low prices, great choices, and expert advice. They use
Managing Your Reputation with Loyalty Programs
Managing Your Reputation with Loyalty Programs If there’s one thing we know, it’s that your company’s reputation and its ability to build long-lasting
Customer Lifetime Value and Segmentation
CUSTOMER LIFETIME VALUE & SEGMENTATION Summary: Customer lifetime value (CLV) is one of the most important key performance indicators for almost all
Customer Loyalty and the Path to Purchase
CUSTOMER LOYALTY & THE PATH TO PURCHASE Summary: The term “path to purchase” refers to a set of experiences a shopper has
How Loyalty Maximizes Customer Lifetime Value
How Loyalty Maximizes Customer Lifetime Value What is Lifetime Value? Customer lifetime value (CLV), also known as lifetime customer value (LCV),
Connecting Your POS and eCommerce Solutions
Connecting Your POS and eCommerce Solutions If you’re a brick-and-mortar retailer who’s just getting online (or maybe the other way around), you’re
Building a Frequent Buyer Program
BUILDING A SUCCESSFUL FREQUENT BUYER PROGRAM Summary: Frequent buyer programs, are some of the most commonly recognized customer retention strategies for most
Loyalty Marketing KPIs – A Guide to Getting Started
Loyalty Marketing KPIs –A Guide to Getting Started Summary: Loyalty programs are an investment. For most businesses, they mean added hours
Omnichannel Today and Tomorrow
Omnichannel Today & Tomorrow McKinsey & Company stated in its research paper titled “Omnichannel: The Path to Value” that “Offering a compelling
Sunshine Health Foods: Automated Rewards & Marketing
Sunshine Health Foods Retail Case Study Overview: Who Is Sunshine Health Foods? Sunshine Health Foods, a natural health foods & nutritional