Omnichannel Shopping Experience The way our customers shop is changing. With more devices, platforms, and channels than ever before, it’s important that we understand how to leverage technology to better meet them where they spend their time. In this post, we talk about how omnichannel shopping experiences bridge the gap between CX, loyalty, and
Part 2: Customer Lifetime Value & Segmentation CONNECTING THE DOTS FOR MULTICHANNEL RETAILERS Now, if you’re an eCommerce-only vendor, you might be saying to yourself “That’s not true. I can do all of this easily through my CRM, Google Analytics, etc.” And you’re right. It’s important to know that for eCommerce-only merchants, this type
CUSTOMER LIFETIME VALUE & SEGMENTATION Customer lifetime value (LTV) is one of the most important key performance indicators for almost all retailers. How it’s defined is not as set in stone as you might think. With the addition of omnichannel loyalty software, businesses with offline points of sale now have the ability to understand
