What Makes bLoyal’s POS Integrations Essential for Business Growth? For businesses, keeping customers engaged while streamlining operations is a daily priority. bLoyal’s cloud-based loyalty system makes this possible through thoughtful POS integration, connecting your loyalty program to POS systems to deliver real-time insights and smoother workflows. Don't think flashy tech; think practical tools that
5 Ways e-Gift Cards Can Benefit Your Business (Online & In-Store) In the years since the pandemic, eCommerce has transformed how consumers think about gifting altogether. For retailers of all sizes, these are signals that today’s consumers expect more flexibility, convenience, and personalization when it comes to gifting. If you’re not evolving your gift
Discounts Aren’t Enough: How to Drive Loyalty Without Killing Margins Customer loyalty isn’t what it used to be. Over the last five years, customer loyalty has taken a hit, not just from rising prices but from an explosion of competition and price sensitivity. Simply offering bigger discounts just doesn’t cut it. Flash sales might
Avoid These 5 Common Subscription Program Mistakes Let’s rewind to 1999. Netflix launches its DVD-by-mail subscription program. No due dates, no late fees. It was clunky compared to today’s standards, but it flipped the switch on how we think about recurring revenue and customer loyalty. Fast forward to today, and subscription models are everywhere,
Loyalty Data Privacy and Security: How to Win Trust in a Privacy-First Era Let’s be honest, loyalty programs are kind of a data goldmine. But with great data comes great responsibility. In today’s privacy-first era, the stakes of managing customer data go far beyond hefty legal fines, and businesses can’t afford to treat it
The Psychology of Loyalty Chances are, you already know that price is a top factor keeping customers loyal to their favorite brands. However, in times of financial uncertainty, customer behavior dynamics shift, and people become more cautious with their spending, seeking ways to maximize value and minimize risk. Yet, even in challenging economic climates,
Why Now Is the Perfect Time to Invest in a Loyalty Program When the economy slows down and inflation rises, wallets tighten, and purchase decisions are scrutinized, it’s tempting to hit pause on innovation. But smart brands know that during downturns, customer relationships matter more than ever. There’s one tool that consistently proves its
Reward the Givers: Mother's Day Loyalty Strategies That Work Mother’s Day always sneaks up faster than expected. For businesses, it’s time to pull out the Hail Mary of Mother's Day loyalty strategies, which are guaranteed to boost sales and position your brand as a bridge between heartfelt shopping experiences and modern convenience. That’s where your loyalty program can help. Consumers
Out With the Old, in With the New: How to Re-Engage Loyalty Members So, you’ve noticed a significant dip in your loyalty program engagement? You’re not alone... As many as 45% to 54% of loyalty memberships go inactive, despite companies pouring billions into customer loyalty programs. If your loyalty program members aren’t actively participating,
Hop Into Easter With These Themed Loyalty Promotions—Are You Ready? Easter is a hop away, and shoppers are ready to make it count. With spending projected to hit $23.6 billion, customers are prioritizing meaningful Easter experiences—even as economic uncertainty lingers. For many, Easter time is about fun traditions and activities—for local businesses, it's a
