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Memberships

Loyalty Programs in a Recession

By |2025-05-18T01:37:44-07:00May 18th, 2025|CLV, Coupons, Customer Segmentation, Digital Memberships, eCommerce, Loyalty, Memberships, Omnichannel Loyalty, Promotions, Retail, Sustainability|

Why Now Is the Perfect Time to Invest in a Loyalty Program When the economy slows down and inflation rises, wallets tighten, and purchase decisions are scrutinized, it’s tempting to hit pause on innovation. But smart brands know that during downturns, customer relationships matter more than ever. There’s one tool that consistently proves its

Mother’s Day Loyalty Strategies

By |2025-05-09T02:59:29-07:00May 8th, 2025|Customer Segmentation, eCommerce, Email Marketing, Gift Cards, Loyalty, Memberships, Omnichannel Loyalty, Pet Stores, Promotions, Retail, Subscriptions, Winery|

Reward the Givers: Mother's Day Loyalty Strategies That Work Mother’s Day always sneaks up faster than expected. For businesses, it’s time to pull out the Hail Mary of Mother's Day loyalty strategies, which are guaranteed to boost sales and position your brand as a bridge between heartfelt shopping experiences and modern convenience. That’s where your loyalty program can help. Consumers

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Re-Engage Loyalty Members

By |2025-05-01T10:46:26-07:00April 24th, 2025|Digital Memberships, Email Marketing, Gift Cards, How To, Loyalty, Memberships, Omnichannel Loyalty, Promotions, Retail|

Out With the Old, in With the New: How to Re-Engage Loyalty Members So, you’ve noticed a significant dip in your loyalty program engagement? You’re not alone... As many as 45% to 54% of loyalty memberships go inactive, despite companies pouring billions into customer loyalty programs. If your loyalty program members aren’t actively participating,

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Easter Themed Loyalty Promotions 2025

By |2025-05-01T10:48:25-07:00April 17th, 2025|Email Marketing, Gift Cards, How To, Loyalty, Memberships, Promotions|

Hop Into Easter With These Themed Loyalty Promotions—Are You Ready? Easter is a hop away, and shoppers are ready to make it count. With spending projected to hit $23.6 billion, customers are prioritizing meaningful Easter experiences—even as economic uncertainty lingers. For many, Easter time is about fun traditions and activities—for local businesses, it's a

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Retail Subscription Programs

By |2025-05-01T10:52:32-07:00March 7th, 2025|Case Studies, CLV, Digital Memberships, Features, How To, Loyalty, Memberships, Promotions, Retail, Subscriptions|

How to Win Over the Retail Market With Subscription Programs Let's be real, the retail game is shifting—whether you're just starting out or already a well-established brand, subscription programs hold massive potential for explosive growth. Why? Because they go beyond the one-and-done purchase model, creating a continuous value loop that keeps customers engaged and

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How to Build a Loyalty Program That Drives Real Business Growth

By |2025-05-01T10:53:39-07:00February 27th, 2025|Email Marketing, Franchise, How To, Loyalty, Memberships, Not for Profit, Promotions, Subscriptions|

How to Build a Loyalty Program That Aligns With Your Business Goals You've heard it before—customer retention is more cost-effective than acquisition. While some businesses have a higher CRR, others see a higher churn rate. Whether you're in retail, food & beverage, entertainment, wellness, nonprofit, franchise, or the like, aligning your customer loyalty programs

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Digital Memberships & Sustainability

By |2025-05-01T10:57:09-07:00February 20th, 2025|Digital Memberships, Email Marketing, How To, Loyalty, Memberships, Not for Profit, Sustainability|

♻️ Ditch the Plastic, Keep the Perks: How Digital Memberships Make Loyalty Greener & Easier As environmental responsibility takes center stage, sustainability is no longer just a trend. With consumers actively seeking eco-friendly businesses, sustainability has become a key differentiator in today’s market position and overall brand image. Brands that embrace green initiatives attract

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Targeted Customer Engagement (Part 3/5)

By |2024-12-19T07:56:07-08:00December 17th, 2024|Customer Segmentation, Email Marketing, Features, How To, Loyalty, Memberships, Omnichannel Loyalty, Reviews|

Targeted Customer Engagement: Adapt Your Interactions for Shopping Season Success (Part 3/5) The holiday shopping season is your chance to solidify customer loyalty. You can transform fleeting interactions into meaningful, long-term customer relationships with the right engagement strategy. There are 5 ways an omnichannel loyalty marketing strategy can revolutionize the holiday season: Omnichannel signups

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Black Friday and Cyber Monday

By |2025-01-29T06:24:08-08:00November 21st, 2024|eCommerce, Email Marketing, Features, Gift Cards, How To, Loyalty, Memberships, Omnichannel Loyalty, Promotions|

Using bLoyal to Navigate Black Friday and Cyber Monday Businesses across industries gear up for the year’s most profitable and fast-paced shopping events: Black Friday and Cyber Monday. Black Friday sales start—and end—on 29 November 2024. When is Cyber Monday? Cyber Monday, specifically related to eCommerce, is the Monday following the U.S. Thanksgiving weekend

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Data-Driven Loyalty Strategies This Fall

By |2025-01-30T02:36:42-08:00October 17th, 2024|Customer Segmentation, Gift Cards, How To, Loyalty, Memberships, Omnichannel Loyalty, Promotions|

5 Data-Driven Loyalty Strategies to Boost Customer Retention This Fall With fall in full swing, the cooler weather, cozy sweaters, and pumpkin-flavored everything make it a prime time for businesses of all sizes to re-engage their customers and drive loyalty. By leveraging data-driven loyalty programs, you can better grasp consumer behavior and create targeted

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