How to Implement a Referral Program and Why Are They Important? For any business with an eCommerce presence, referral programs are a cost-effective strategy to acquire new customers. Although word-of-mouth marketing is as old as marketing itself, it’s now easier than ever to connect your loyal customers to their friends and family network
Winning Customer Loyalty in the Hospitality Business Summary: You work hard as a hospitality program manager to curate great guest experiences. And while a big part of that effort takes place within the context of your face-to-face interactions with them, that’s only part of the customer’s “journey” with your brand. Hospitality loyalty programs can
Email Marketing Automation & Personalization Customers are constantly bombarded with daily marketing emails from dozens of brands, so how do you stand out? Research consistently demonstrates that personalizing emails and texts results in higher open and click-through rates than standard email blast techniques. Personalized marketing leverages customer data—such as
Introducing bLoyal's Multi-Package Orders Feature Have you ever wondered if there was a way to make holiday shopping easier for you and your customers? We talked with our industry experts and developed a robust new feature guaranteed to give you the competitive edge you've been waiting for; multi-package orders. What Are Multi-Package Orders? Think of
