Why Now Is the Perfect Time to Invest in a Loyalty Program When the economy slows down and inflation rises, wallets tighten, and purchase decisions are scrutinized, it’s tempting to hit pause on innovation. But smart brands know that during downturns, customer relationships matter more than ever. There’s one tool that consistently proves its
Reward the Givers: Mother's Day Loyalty Strategies That Work Mother’s Day always sneaks up faster than expected. For businesses, it’s time to pull out the Hail Mary of Mother's Day loyalty strategies, which are guaranteed to boost sales and position your brand as a bridge between heartfelt shopping experiences and modern convenience. That’s where your loyalty program can help. Consumers
eGift Cards vs Traditional Gift Cards: A Comparison Gift-giving is a timeless tradition, but as technology advances and lifestyles shift, so do the ways we show our appreciation. One standout trend in modern gifting is the rise of gift cards. With digital trends accelerating, one question often crops up: eGift cards vs traditional gift
Out With the Old, in With the New: How to Re-Engage Loyalty Members So, you’ve noticed a significant dip in your loyalty program engagement? You’re not alone... As many as 45% to 54% of loyalty memberships go inactive, despite companies pouring billions into customer loyalty programs. If your loyalty program members aren’t actively participating,
Hop Into Easter With These Themed Loyalty Promotions—Are You Ready? Easter is a hop away, and shoppers are ready to make it count. With spending projected to hit $23.6 billion, customers are prioritizing meaningful Easter experiences—even as economic uncertainty lingers. For many, Easter time is about fun traditions and activities—for local businesses, it's a
How to Win Over the Retail Market With Subscription Programs Let's be real, the retail game is shifting—whether you're just starting out or already a well-established brand, subscription programs hold massive potential for explosive growth. Why? Because they go beyond the one-and-done purchase model, creating a continuous value loop that keeps customers engaged and
How to Build a Loyalty Program That Aligns With Your Business Goals You've heard it before—customer retention is more cost-effective than acquisition. While some businesses have a higher CRR, others see a higher churn rate. Whether you're in retail, food & beverage, entertainment, wellness, nonprofit, franchise, or the like, aligning your customer loyalty programs
♻️ Ditch the Plastic, Keep the Perks: How Digital Memberships Make Loyalty Greener & Easier As environmental responsibility takes center stage, sustainability is no longer just a trend. With consumers actively seeking eco-friendly businesses, sustainability has become a key differentiator in today’s market position and overall brand image. Brands that embrace green initiatives attract
How eGift Cards Can Supercharge Sales This Valentine’s Season 💝 Love is in the air! Valentine’s Day is the ultimate celebration of love—but let’s be real, not everyone plans ahead. Some shoppers scramble for the perfect gift at the eleventh hour, while others want a flexible option that doesn’t involve guessing sizes or personal
Loyalty Program Strategies and Insights: 2025 Trends With rising inflation and economic challenges, customer loyalty programs are evolving to meet the needs of increasingly price-conscious and digitally savvy consumers. Loyalty strategies have shifted beyond quick wins, with brands focusing instead on delivering what customers genuinely value—while staying mindful of budget limitations. This year’s loyalty
