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Building a Frequent Buyer Program

BUILDING A SUCCESSFUL FREQUENT BUYER PROGRAM Summary: Frequent buyer programs, are some of the most commonly recognized customer retention strategies for most businesses. Yet many organizations don’t utilize them to their fullest potential. In this post, learn how to maximize the return on investment with proven strategies for growing your frequent buyer programs. GETTING

By |2022-03-16T14:05:35-07:00March 16th, 2022|Features, How To, Loyalty|Comments Off on Building a Frequent Buyer Program

Loyalty Marketing KPIs – A Guide to Getting Started

Loyalty Marketing KPIs –A Guide to Getting Started Summary: Loyalty programs are an investment. For most businesses, they mean added hours of learning, setup, management, and understanding. Proving their return with the right key performance indicators can present unique business intelligence challenges for even the most experienced marketers. In this post, we talk

By |2022-03-01T09:22:37-08:00March 1st, 2022|How To, Loyalty|Comments Off on Loyalty Marketing KPIs – A Guide to Getting Started

Advertising Your Loyalty Program

Advertising Your Loyalty Program Summary: Kick your loyalty program into high gear by leveraging online advertising to bring in new customers and reengage old ones. This post offers an extensive guide on how to use landing pages, search advertising, remarketing, and retargeting to grow your loyalty and rewards program. What are the benefits?

By |2022-02-08T08:20:56-08:00February 8th, 2022|Loyalty|Comments Off on Advertising Your Loyalty Program

How to have a successful text message marketing program

How to have a successful text message marketing program. Text messaging is a great way to deliver priority, high-value communications directly to your customers. Research shows that text campaigns can have open rates over 90% in comparison to an average open rate of 15% for emails.  bLoyal clients obtain a 3x higher action

By |2022-01-24T11:29:13-08:00January 26th, 2022|Features, Loyalty|Comments Off on How to have a successful text message marketing program

Biltmore Wine Estates Case Study

Biltmore Wine Estates Winery Case Study Marketer Edition Counterpoint United States The Story of Biltmore  Established in 1895 by George Vanderbilt, Biltmore is an 8,000-acre estate featuring America's Largest Home in the Blue Ridge Mountains of Asheville, NC. It is also the most visited winery

By |2022-06-02T09:24:53-07:00January 18th, 2022|Case Studies, Counterpoint, Loyalty|Comments Off on Biltmore Wine Estates Case Study

Complete 360

Complete 360 Case Study Marketer Edition Counterpoint & WooCommerce United States Introduction Complete 360 (Formally Complete Nutrition) is a business that offers various products in the health and fitness industry such as protein powder, supplements, healthy snacks, and smoothies. They use bLoyal to manage

By |2022-06-02T09:27:08-07:00December 16th, 2021|Case Studies, Counterpoint, Loyalty, WooCommerce|Comments Off on Complete 360

Questionnaire: One simple secret to finding the right loyalty strategy

ONE SIMPLE SECRET TO FINDING THE RIGHT LOYALTY STRATEGY Most times, as brand owners and strategists, we plan what we want to offer (loyalty programs, promotions, and other offers) without considering the most important part of the loyalty equation…the customer! Sometimes, it is better to go back to the source to

By |2022-04-07T11:17:41-07:00December 2nd, 2021|How To, Loyalty|Comments Off on Questionnaire: One simple secret to finding the right loyalty strategy

How to Create a Successful Gift Card Campaign

How to Create a Successful Gift Card Campaign Here are 9 tips on what to do to run successful omnichannel gift card campaigns. 1) Put them everywhere. An easy, even obvious way to promote your gift cards is to make them available everywhere! Online and offline locations such as registration desk, restaurants, outdoor areas,

By |2021-12-07T11:22:18-08:00November 16th, 2021|Features, How To, Loyalty|Comments Off on How to Create a Successful Gift Card Campaign

How to implement a referral program and why are they important?

How to implement a referral program and why are they important? For any business with an eCommerce presence, referral programs are a cost-effective strategy to acquire new customers.    Although word-of-mouth marketing is as old as marketing itself, it’s now easier than ever to connect your loyal customers to their friends and family network

By |2021-12-07T11:25:31-08:00November 1st, 2021|Features, Loyalty, Uncategorized|Comments Off on How to implement a referral program and why are they important?

Top 7 Ways to Grow Your Loyalty Program Membership

The Top 7 Ways to Grow Your Loyalty Program Membership Summary: You don’t have to look far to realize that loyalty programs do more than simply generate repeat customers. When applied correctly, they give you the type of deep understanding about how customers engage your brand which helps build a better shopping experience, enables you

By |2021-12-07T12:20:22-08:00August 30th, 2021|Loyalty|Comments Off on Top 7 Ways to Grow Your Loyalty Program Membership

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