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About Marisa Padilla

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So far Marisa Padilla has created 94 blog entries.

Customer Insight Fundamentals in a Data-Driven World

Customer Insight Fundamentals in a Data-Driven World In the ever-evolving business landscape, one concept has emerged as a game-changer: data-driven loyalty. Companies across industries leverage customer insights to tailor their strategies and enhance customer experiences. Amid this data-driven revolution, bLoyal emerges as a trailblazer, offering a suite of loyalty features that empower businesses to

By |2023-08-25T06:25:17-07:00August 25th, 2023|How To|Comments Off on Customer Insight Fundamentals in a Data-Driven World

Strategies to Boost Your bLoyal Coupons

Strategies to Boost Your bLoyal Coupons Coupons have long been a cornerstone of retail and marketing strategies, providing a powerful tool to entice customers, drive sales, and foster brand loyalty. With bLoyal's innovative coupon feature, your business has a golden opportunity to revolutionize how you engage with customers and increase their lifetime value. In

By |2023-08-15T13:14:00-07:00August 15th, 2023|Coupons, Gift Cards, How To|Comments Off on Strategies to Boost Your bLoyal Coupons

Crafting an Outstanding Sign-Up Experience for Your Loyalty Program

Crafting an Outstanding Sign-Up Experience for Your Loyalty Program In the realm of modern retail, crafting a remarkable sign-up experience for your loyalty program is not just beneficial – it's essential. This strategic approach can significantly impact your ability to attract and retain customers, ultimately leading to increased brand loyalty and higher sales. So,

By |2023-08-10T11:07:58-07:00August 10th, 2023|Features, How To, Omnichannel Loyalty|Comments Off on Crafting an Outstanding Sign-Up Experience for Your Loyalty Program

Unlocking the Power of Tiered Loyalty Programs

Unlocking the Power of Tiered Loyalty Programs In today's competitive business landscape, customer loyalty is more critical than ever. A well-designed tiered loyalty program can significantly boost customer engagement, retention, and brand loyalty. Tiered loyalty programs offer customers a clear path to higher rewards and exclusive benefits as they progress through various membership tiers.

By |2023-08-03T10:09:54-07:00August 3rd, 2023|CLV, How To, Loyalty, Omnichannel Loyalty|Comments Off on Unlocking the Power of Tiered Loyalty Programs

Must-Have Features of Pet Store Rewards Software

5 Must-Have Features of Pet Store Rewards Software As competition intensifies in the pet retail industry, medium/small businesses constantly seek innovative ways to retain customers and build brand loyalty. Well-designed customer loyalty programs can be a game-changer, and pet retailers can leverage rewards software to create a competitive advantage. bLoyal has collaborated with pet

By |2023-08-01T07:03:49-07:00August 1st, 2023|Click and collect, Features, Gift Cards, How To, Loyalty, Loyalty Dollars, Uncategorized|Comments Off on Must-Have Features of Pet Store Rewards Software

bLoyal Plugins: Enhancing Loyalty Solutions Across Industries

bLoyal Plugins: Enhancing Loyalty Solutions Across Industries Extend Functionality with bLoyal Plugins Discover the power of bLoyal plugins to extend the functionality of your loyalty programs. Each bLoyal edition is a feature-packed, comprehensive loyalty solution that gives your business powerful tools for launching uniquely successful loyalty and membership programs right out of the box.

By |2023-07-21T14:29:01-07:00July 20th, 2023|Features, Loyalty|Comments Off on bLoyal Plugins: Enhancing Loyalty Solutions Across Industries

Part 2: Customer Lifetime Value & Segmentation

Part 2: Customer Lifetime Value & Segmentation CONNECTING THE DOTS FOR MULTICHANNEL RETAILERS Now, if you’re an eCommerce-only vendor, you might be saying to yourself “That’s not true. I can do all of this easily through my CRM, Google Analytics, etc.” And you’re right. It’s important to know that for eCommerce-only merchants, this type

By |2023-06-30T12:52:56-07:00July 4th, 2023|CLV|Comments Off on Part 2: Customer Lifetime Value & Segmentation

Part 1: Customer Lifetime Value & Segmentation

CUSTOMER LIFETIME VALUE & SEGMENTATION Customer lifetime value (LTV) is one of the most important key performance indicators for almost all retailers. How it’s defined is not as set in stone as you might think. With the addition of omnichannel loyalty software, businesses with offline points of sale now have the ability to understand

By |2023-06-30T04:32:47-07:00June 30th, 2023|CLV|Comments Off on Part 1: Customer Lifetime Value & Segmentation

Building Your Donor Loyalty Program: Part 4

Building A Loyal Community For A Charity Many people think that this is where a loyalty program ends. In fact, it’s only the tip of a very large iceberg. We don’t just want to drive donations based on rewards. We want to leverage our loyalty program to drive a sense of belonging and the

By |2023-06-19T07:33:50-07:00June 22nd, 2023|Not for profit|Comments Off on Building Your Donor Loyalty Program: Part 4

Building Your Donor Loyalty Program: Part 3

BUILDING A LOYALTY PROGRAM FOR CHARITIES Getting Started While the hub of many commercial loyalty programs is their on-premise point of sale (which may also apply to nonprofit retailers), yours will more likely operate similarly to an e-commerce business, with your website being the root of your donor engagement. The basis of any loyalty

By |2023-06-20T07:22:31-07:00June 20th, 2023|Not for profit|Comments Off on Building Your Donor Loyalty Program: Part 3
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