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About Marisa Padilla

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So far Marisa Padilla has created 36 blog entries.

Biltmore Wine Estates Case Study

Biltmore Wine Estates Winery Case Study Marketer Edition Counterpoint United States The Story of Biltmore  Established in 1895 by George Vanderbilt, Biltmore is an 8,000-acre estate featuring America's Largest Home in the Blue Ridge Mountains of Asheville, NC. It is also the most visited winery

By |2022-06-02T09:24:53-07:00January 18th, 2022|Case Studies, Counterpoint, Loyalty|Comments Off on Biltmore Wine Estates Case Study

Complete 360

Complete 360 Case Study Marketer Edition Counterpoint & WooCommerce United States Introduction Complete 360 (Formally Complete Nutrition) is a business that offers various products in the health and fitness industry such as protein powder, supplements, healthy snacks, and smoothies. They use bLoyal to manage

By |2022-06-02T09:27:08-07:00December 16th, 2021|Case Studies, Counterpoint, Loyalty, WooCommerce|Comments Off on Complete 360

Questionnaire: One simple secret to finding the right loyalty strategy

ONE SIMPLE SECRET TO FINDING THE RIGHT LOYALTY STRATEGY Most times, as brand owners and strategists, we plan what we want to offer (loyalty programs, promotions, and other offers) without considering the most important part of the loyalty equation…the customer! Sometimes, it is better to go back to the source to

By |2022-04-07T11:17:41-07:00December 2nd, 2021|How To, Loyalty|Comments Off on Questionnaire: One simple secret to finding the right loyalty strategy

How to Create a Successful Gift Card Campaign

How to Create a Successful Gift Card Campaign Here are 9 tips on what to do to run successful omnichannel gift card campaigns. 1) Put them everywhere. An easy, even obvious way to promote your gift cards is to make them available everywhere! Online and offline locations such as registration desk, restaurants, outdoor areas,

By |2021-12-07T11:22:18-08:00November 16th, 2021|Features, How To, Loyalty|Comments Off on How to Create a Successful Gift Card Campaign

How to implement a referral program and why are they important?

How to implement a referral program and why are they important? For any business with an eCommerce presence, referral programs are a cost-effective strategy to acquire new customers.    Although word-of-mouth marketing is as old as marketing itself, it’s now easier than ever to connect your loyal customers to their friends and family network

By |2021-12-07T11:25:31-08:00November 1st, 2021|Features, Loyalty, Uncategorized|Comments Off on How to implement a referral program and why are they important?

Top 7 Ways to Grow Your Loyalty Program Membership

The Top 7 Ways to Grow Your Loyalty Program Membership Summary: You don’t have to look far to realize that loyalty programs do more than simply generate repeat customers. When applied correctly, they give you the type of deep understanding about how customers engage your brand which helps build a better shopping experience, enables you

By |2021-12-07T12:20:22-08:00August 30th, 2021|Loyalty|Comments Off on Top 7 Ways to Grow Your Loyalty Program Membership

Using Micro-Moments to Win at Loyalty Marketing

Using Micro-Moments to Win at Loyalty Marketing Summary: As consumers turn to mobile to solve their everyday needs, it’s important for loyalty program managers to understand the concept of micro-moments and how the same philosophies should be guiding their loyalty program growth. Last month, as my in-laws were visiting for a weekend, I embarked on

By |2021-08-30T14:20:34-07:00June 11th, 2021|Loyalty|Comments Off on Using Micro-Moments to Win at Loyalty Marketing

5 Steps to Ensure the Success of Your Frequent Buyer Program

5 Steps to Ensure the Success of Your Frequent Buyer Program Acquiring new customers can be expensive.  There are multiple studies that confirm customer acquisition costs can be up to five times more expensive than retaining an existing customer. So, the question is, how can you retain customers while positioning your brand on top

By |2021-08-30T12:40:12-07:00May 6th, 2021|Loyalty|Comments Off on 5 Steps to Ensure the Success of Your Frequent Buyer Program

Emerson’s Cigars

EMERSON´S CIGARS Smoke Shop Retailer and Consumer Loyalty Marketer Edition RMS & Magento United States Emerson’s Cigars is a multi-store cigar retailer that operates four cigar stores in Virginia. From selection to service, Emerson’s Cigars provides much more than just a place

By |2022-06-02T09:28:41-07:00April 6th, 2021|Case Studies, Magento, RMS|Comments Off on Emerson’s Cigars

Winning Customer Loyalty in the Hospitality Business

Winning Customer Loyalty in the Hospitality Business Summary: As a hospitality program manager, you work hard to curate amazing guest experiences. And while a big part of that effort takes place within the context of your face-to-face interactions with them, that’s only part of the customer’s “journey” with your brand. Hospitality loyalty programs can help

By |2021-08-30T14:22:34-07:00April 1st, 2021|Loyalty, News|Comments Off on Winning Customer Loyalty in the Hospitality Business

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