CUSTOMER LIFETIME VALUE & SEGMENTATION Summary: Customer lifetime value (CLV) is one of the most important key performance indicators for almost all retailers. How it’s defined is not as set in stone as you might think, though. With the addition of omnichannel loyalty software, businesses with offline points of sale now have the ability
CUSTOMER LOYALTY & THE PATH TO PURCHASE Summary: The term “path to purchase” refers to a set of experiences a shopper has with your brand leading up to the moment they decide to buy from you. Loyalty programs have the power to fundamentally alter that path by leveraging visibility into your customer’s purchase history,
How Loyalty Maximizes Customer Lifetime Value What is Lifetime Value? Customer lifetime value (CLV), also known as lifetime customer value (LCV), or life-time value (LTV), is a prediction of the net profit generated by a customer during their entire relationship with you. In simpler terms, as its name suggests, it represents a customer's
BUILDING A SUCCESSFUL FREQUENT BUYER PROGRAM Summary: Frequent buyer programs, are some of the most commonly recognized customer retention strategies for most businesses. Yet many organizations don’t utilize them to their fullest potential. In this post, learn how to maximize the return on investment with proven strategies for growing your frequent buyer programs. GETTING
Loyalty Marketing KPIs –A Guide to Getting Started Summary: Loyalty programs are an investment. For most businesses, they mean added hours of learning, setup, management, and understanding. Proving their return with the right key performance indicators can present unique business intelligence challenges for even the most experienced marketers. In this post, we talk
Advertising Your Loyalty Program Summary: Kick your loyalty program into high gear by leveraging online advertising to bring in new customers and reengage old ones. This post offers an extensive guide on how to use landing pages, search advertising, remarketing, and retargeting to grow your loyalty and rewards program. What are the benefits?
How to Have a Successful Text Message Marketing Program Text messaging is a great way to deliver priority, high-value communications directly to your customers. Research shows that text campaigns can have open rates over 90% in comparison to an average open rate of 15% for emails. bLoyal clients obtain a 3x higher action
Biltmore Wine Estates Winery Case Study Marketer Edition Counterpoint United States Biltmore Wine Estates' Story Established in 1895 by George Vanderbilt, Biltmore is an 8,000-acre estate featuring America's largest home in the Blue Ridge Mountains of Asheville, NC. It is also the most visited winery
Complete 360 Health and Wellness Case Study Marketer Edition Counterpoint & WooCommerce United States Introduction Complete 360 (formally Complete Nutrition) is a business that offers various products in the health and fitness industry such as protein powder, supplements, healthy snacks, and smoothies. They use
ONE SIMPLE SECRET TO FINDING THE RIGHT LOYALTY STRATEGY Most times, as brand owners and strategists, we plan what we want to offer (loyalty programs, promotions, and other offers) without considering the most important part of the loyalty equation…the customer! Sometimes, it is better to go back to the source to
